Content Marketer

Koah Labs

$80K — $120K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-8 years in content marketing, editorial, or product marketing, preferably in ad tech or digital media.
  • Strong writing skills across various formats including long-form, ghostwriting, and data-driven narratives.
  • Deep understanding of SEO and GEO, specifically regarding AI-generated answers.
  • Experience building ABM content programs tied to sales strategies.
  • Proven ability to write for founders and executives, capturing their voice effectively.
  • Comfortable collaborating with product, sales, and leadership teams for content insights.
  • Ability to thrive in a fast-paced startup environment, taking ownership of projects.

Responsibilities

  • Write and ghostwrite founder content for platforms like LinkedIn and essays to build authority.
  • Own the content strategy focusing on SEO and GEO, targeting high-intent topics.
  • Develop tailored ABM content assets to support targeted outreach.
  • Create data-backed product claims and insights using relevant data sources.
  • Research and write credible customer stories and case studies.
  • Support product launches and announcements with impactful content.
  • Transform internal insights into industry viewpoints and thought leadership content.
  • Maintain a strategic content calendar aligned with pipeline stages and ideal customer profiles.

Benefits

  • Opportunity to shape content strategy in an innovative startup.
  • Work closely with founders and top leadership on content development.
  • Development of skills in the rapidly evolving field of AI monetization.
  • Creative freedom to experiment with content formats and strategies.
  • Engagement in a fast-paced and agile working environment.
Full Job Description
The Role

As Content Marketer, you will own Koah's content strategy and execution-from thought leadership and SEO/GEO to founder content and ABM. You'll help position Koah as the defining voice in AI monetization, reaching the developers and advertisers who are figuring out the economics of AI right now.

You'll write for and with our founders, turning their ideas into sharp editorial that earns attention in a crowded market. You'll think in channels and intent signals-knowing what content pulls people in, what accelerates a deal, and what makes a company look inevitable.

This is a hands-on role in a fast-moving startup, where strong operators combine editorial instinct with strategic thinking.

What You'll Do
  • Write and ghostwrite founder content-LinkedIn, essays, and speaking narratives-that builds category authority
  • Own content strategy across SEO and GEO: identify high-intent topic clusters, build content that ranks in traditional search and surfaces in AI-generated answers
  • Develop ABM content assets that support named-account outreach-tailored one-pagers, landing pages, industry-specific POV pieces
  • Develop data-backed product claims and proof points using product, partner, and campaign data
  • Research and write customer stories and case studies that anchor Koah's credibility with new buyers
  • Support product launches and major announcements with content that earns press and drives pipeline
  • Turn internal insights into industry POV and thought leadership around AI monetization
  • Maintain a content calendar that maps to pipeline stages and ICP segments


You Might Be a Fit If
  • You have 5-8 years in content marketing, editorial, or product marketing-and you've spent time in ad tech, programmatic, or digital media
  • You're a genuinely strong writer across formats: long-form, ghostwriting, short-form, and data-driven narratives
  • You understand SEO and GEO well enough to know how AI answers get generated-and what it takes to appear in them
  • You've built ABM content programs that actually connect to sales plays, not just content calendars
  • You've written with or for founders and executives, and you're good at getting inside someone else's voice
  • You're comfortable working across product, sales, and leadership to pull out insight and turn it into content
  • You thrive in fast-moving environments where you own the roadmap and execute against it


Why This Role Matters

AI is creating an entirely new interface for the internet-and that interface requires a new economic model. Koah is building the infrastructure that enables developers to monetize AI products while preserving user trust.

This role will help define how the market understands that shift-and make sure Koah is the company they think of first.

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