Content Manager - B2B Content Marketing

PowerSecure • $80K — $95K *
Durham, NC 27713In-Person
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, communications, journalism, or a related field.
  • Minimum of 5 years of experience in B2B content marketing.
  • Experience creating relationships with technical teams such as engineering and architecture.
  • Proficient in HubSpot and Salesforce for content management and marketing automation.
  • Ability to produce multimedia content including web and podcasts, with proficiency in Adobe Premiere or similar tools.
  • Strong project management skills with the ability to handle multiple projects simultaneously.
  • Creative problem-solver with analytical skills to make data-driven decisions.

Responsibilities

  • Implement a full funnel, omnichannel content marketing strategy.
  • Craft and manage a variety of content formats, including blogs and white papers.
  • Create strategic content distribution plans for maximum reach.
  • Analyze performance metrics to make informed content strategy adjustments.
  • Conduct interviews with customers and technical staff to generate content.
  • Maintain consistent brand voice and standards across all content.
  • Coordinate marketing strategies with internal and external stakeholders.

Benefits

  • Hybrid work environment with flexible scheduling.
  • Occasional travel for training or meetings.
  • Opportunity to work across diverse platforms and media formats.
Full Job Description
Job Summary:

The Content Manager will be responsible for creating and managing a variety of content across multiple formats including video, emails, social media posts, blog posts, case studies, eBooks, sales whitepapers, and more. The ideal candidate will have extensive experience in B2B content development, content distribution planning, and metrics analysis to guide decision-making. Familiarity with HubSpot and Salesforce is essential, as is the ability to support the creation and execution of fully integrated campaigns across traditional and digital channels. Experience in the energy industry is preferred.

Minimum Qualifications: (Education, Experience, Knowledge, and Skills):
  • Bachelor's degree in marketing, communications, journalism, or a related field.
  • Minimum of 5 years of experience in B2B content marketing.
  • Experience building productive working relationships with engineering,
    architecture, and other technical teams.
  • Proven track record of developing and executing successful digital content
    strategies.
  • Proficient in using HubSpot and Salesforce for content management and
    marketing automation.
  • Experience in producing web and podcasts including proficiency in Adobe
    Premiere or other editing tools.
  • Strong project management skills with the ability to manage multiple projects simultaneously.
  • Excellent written and verbal communication skills.
  • Ability to conduct interviews with technical staff and executives to extract
    valuable insights.
  • Creative problem-solver with strong analytical skills to make data-driven
    decisions.
  • Experience working with external vendors and agencies managing marketing
    materials.
  • Curiosity driven with a willingness to learn about the energy industry and
    mechanical infrastructure.

Job Duties and Responsibilities:

Content Strategy Development:
  • Implement a full funnel, omnichannel content marketing strategy.
  • Craft and manage a diverse range of content, including blogs, white
    papers, eBooks, data reports, and other published materials.
  • Create content distribution plans to maximize reach and engagement.
  • Analyze content performance metrics and make data-driven decisions to
    optimize strategies.

Content Creation and Management:
  • Conduct customer and technical staff interviews to produce multimedia
    content packages.
  • Maintain brand voice and standards.
  • Draft and produce both longform and digestible video content.
  • Work with web team on content management of the website.
  • Coordinate quarterly marketing strategies with internal and external
    stakeholders.

Campaign and Project Management:
  • Help identify new marketing channel opportunities and create content
    tailored for these platforms.
  • Manage brand marketing tasks and collateral updates, especially during
    ongoing rebranding efforts.
  • Help run fully integrated marketing campaigns covering both traditional
    and digital channels.

Working Conditions:
  • This position is hybrid.
  • Occasional travel may be required for training or meetings.
  • Must be able to work flexible hours to accommodate different time zones
    (Central/Eastern/Mountain/Pacific), if necessary.
  • Be flexible for after-hours tasks, as needed.

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required. Management reserves the right to assign or reassign duties and responsibilities at any time, based on business needs.

About PowerSecure

PowerSecure Careers

Joining PowerSecure offers a unique opportunity to be part of a dynamic team that leads in providing innovative energy solutions. This is an ideal time to engage with a company that values growth, leadership, and professional development.

Explore Job Opportunities

PowerSecure seeks talented individuals to contribute to and benefit from the company's commitment to industry leadership and innovation. Explore a range of job opportunities that can propel a career to new heights in an environment that fosters diversity and inclusion.

Experience Professional Growth

At PowerSecure, career growth is not just a possibility—it is a priority. With a variety of professional development and diversity training programs, employees are equipped to excel in their roles and beyond. The company supports career advancement through robust training, mentorship, and access to cutting-edge projects.

Engage in Meaningful Work

PowerSecure is dedicated to transforming the energy sector through innovative solutions. Employees at PowerSecure take on challenging projects that drive significant change and have a positive impact on communities and the environment.

Join a Diverse and Inclusive Team

The culture at PowerSecure is built on a foundation of respect and inclusion, where diverse perspectives are valued and contribute to the company's success. The team at PowerSecure is composed of dedicated professionals from various backgrounds, all working together to achieve common goals.

Internship Opportunities

For those starting their career journey, PowerSecure offers internship programs that provide hands-on experience and a chance to develop essential skills in the energy sector. Internships at PowerSecure are a gateway to full-time employment and a successful career in the industry.

Benefits and Employee Well-being

PowerSecure is committed to the well-being of its team members, offering comprehensive benefits designed to support both personal and professional life. Benefits include health, dental, and vision insurance, as well as wellness programs that promote a balanced lifestyle.

Networking and Leadership Opportunities

Employees are encouraged to engage in networking events and leadership training to enhance their skills and advance their careers. PowerSecure fosters an environment where taking initiative and leading innovation are part of daily life.

Apply Today

Discover the positions available at PowerSecure that match your skills and interests. PowerSecure is actively hiring and looking for individuals who are passionate, curious, and driven to excel in their professional fields.

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Explore PowerSecure Jobs

Whether looking for an internship, entry-level, or executive position, PowerSecure offers a range of opportunities to join a leading team in the energy sector. Start your journey today by exploring the positions available and submitting your resume for consideration.
Learn more about PowerSecure
Industry
Energy & Utilities
* Ladders Estimates

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