Amazon

Content Growth Platform Lead, Creator Partnerships

Amazon$147K — $200K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience managing multi-platform content distribution strategy across ad-supported digital platforms.
  • 6+ years of negotiating and executing platform partnerships with measurable revenue outcomes.
  • Experience working cross-functionally to build processes and coordinate release schedules.
  • Strong background in utilizing platform-specific analytics to enhance content performance and drive growth.
  • Bachelor's degree is required, with preference for candidates who demonstrate a strong professional or military background.

Responsibilities

  • Develop and implement strategic content distribution plans for major platforms like YouTube and Amazon to enhance reach and monetization.
  • Cultivate and leverage relationships with distribution services and negotiate impactful platform partnerships.
  • Create best practices for platform-specific content optimization and audience growth.
  • Use AI tools to identify workflow improvements and optimize distribution processes.
  • Monitor content performance analytics to derive actionable growth strategies and revenue insights.

Benefits

  • Comprehensive health insurance, including medical, dental, vision, and a medical advice line.
  • Generous paid time off policies and parental leave.
  • 401(k) matching program to support retirement savings.
  • Adoption and surrogacy reimbursement coverage as part of family support.
  • Employee assistance programs and access to mental health support resources.
Full Job Description
We're seeking an experienced business development executive to build and manage platform relationships and expertise in support of our creators' content. This role will own the strategy and execution of content distribution across priority services - YouTube/Apple/Spotify/Amazon - to maximize audience reach, engagement, and monetization for our creator partners. Today, those creator shows include New Heights (Jason and Travis Kelce), The Oprah Podcast (Oprah Winfrey), Mind The Game (LeBron James and Steve Nash), Baby, This Is Keke Palmer (Keke Palmer), Armchair Expert (Dax Shepard), and more. The role will focus on increasing the reach and monetization of our content by identifying, establishing, and growing 3P distribution opportunities across the ad-supported business. You'll be responsible for owning how we distribute and optimize creator content on your designated platforms, building in-house platform expertise and external relationships, and developing scalable workflows that drive growth. This role reports to the Content Growth Lead and must be located in New York City or Los Angeles. Key job responsibilities - Develop and execute comprehensive content distribution strategies across YouTube, Amazon, and RSS services to maximize reach, engagement, and monetization of Wondery creators' content - Build specialized in-house expertise for each service, including deep understanding of algorithms, audience behaviors, and technical specifications. - Cultivate relationships with distribution services, negotiate platform partnerships, and represent Amazon Creator Services in all platform partner meetings, conferences, and events. - Develop and share platform-specific best practices and guidance that help our creator partners grow their audiences to achieve monetization goals - Build with AI to find opportunities for automation, optimization, and workflow improvements. - Partner closely with Creator Ad Partnerships to ensure distribution strategies support monetization goals and scale ad/sponsorship opportunities. - Develop distribution approaches that optimize for high-value inventory and premium sponsorship opportunities. - Build analytics capabilities to measure content performance, identify growth opportunities, and translate data into insights and actionable strategies that drive revenue growth. BASIC QUALIFICATIONS - Experience managing programs across cross functional teams, building processes and coordinating release schedules - 5+ years of developing, negotiating and executing business agreements experience - Bachelor's degree - 5+ years of professional or military experience - 6+ years of experience owning end-to-end content distribution strategy across ad-supported digital platforms (YouTube, Spotify, Apple Podcasts, Amazon Music, or equivalent), including algorithm optimization, audience segmentation, and monetization levers - 6+ years of experience developing, negotiating, and executing platform partnerships and distribution agreements that deliver measurable revenue and audience growth outcomes - Experience building scalable distribution workflows and operational frameworks that maximize reach, engagement, and ad/sponsorship inventory value across multiple platforms simultaneously - Experience leveraging platform-specific analytics (e.g., YouTube Studio, Spotify for Podcasters, Apple Podcasts Connect) to identify growth opportunities, diagnose performance gaps, and translate data into executive-level strategic recommendations - Experience establishing and managing external platform relationships at the partner or account manager level, including representing an organization in partner meetings, conferences, and industry events - Experience developing and codifying platform best practices-including technical specifications, content formatting standards, and publishing cadences-that enable cross-functional teams to execute at scale PREFERRED QUALIFICATIONS - Experience interpreting data and making business recommendations - 7+ years of experience managing content performance and optimization across multiple ad-supported distribution platforms simultaneously - Experience building AI-driven automation or workflow tools to improve content operations at scale - Experience cultivating and managing strategic relationships with platform partners (YouTube, Spotify, Apple, Amazon) at the account or partner manager level - Track record of growing audience reach and revenue for premium creator or media content through data-driven distribution strategies - Experience developing platform-specific best practices, including deep knowledge of algorithms, audience behaviors, and technical specifications - Experience partnering with ad sales or sponsorship teams to align distribution strategies with monetization and high-value inventory goals The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. USA, CA, Culver City - 147,900.00 - 200,100.00 USD annually USA, NY, New York - 162,700.00 - 220,200.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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