General Motors

Content Designer, Human Interface Design

General Motors • $80K — $110K *
Warren, MI 48089Hybrid
Manufacturing & Automotive
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Strong written, visual, and verbal communication skills.
  • Clear portfolio showcasing writing ability across various platforms.
  • Deep understanding of human interface design best practices for digital products.
  • Proficient in information architecture and simplifying complex interactions.
  • Strong editorial and design sensibility favoring intentional language use.
  • A self-starter who can tackle problems independently and create clarity.
  • Proficient in Figma for collaboration and documenting content.

Responsibilities

  • Support content design across web, mobile, and in-vehicle platforms.
  • Design content using AI tools with a language-first approach.
  • Craft clear, consistent language for user interactions and interfaces.
  • Document and evolve content standards within the design practice.
  • Collaborate with cross-functional teams to bring ideas to life.
  • Apply information architecture best practices to improve usability.
  • Champion safety and accessibility in all content design decisions.

Benefits

  • Collaborative and innovative work environment focused on redefining automotive technology.
  • Opportunities for autonomy and ownership in projects.
  • Focus on safety, accessibility, and inclusive design for diverse user experiences.
Full Job Description

Job Description

The Role

Are you passionate about crafting intuitive, beautiful, and human-centered digital experiences across vehicles, web, and mobile platforms? Our Human Interface Design (HID) team is redefining how people interact with automotive technology, both inside and outside the vehicle. From in-vehicle displays to connected apps and foundational design systems across software and hardware, we create seamless experiences that feel effortless, engaging, and safe.

This role is focused on creating excellent content design across platforms and user experiences within the Human Interface Design studio. You will help translate complex systems and interactions into clear, concise language that connects drivers, passengers, and digital users to the products and services they rely on every day.

What You’ll Do

  • Support content design work for assigned domains across platforms, including web, mobile, and in-vehicle experiences.

  • Design and build content using AI tools, taking a language-first approach to interfaces and interaction patterns.

  • Craft clear, concise, and consistent language for flows, screens, and components that span vehicle, app, and web touchpoints.

  • Help define, document, and evolve content standards and systems across the Human Interface Design practice.

  • Collaborate closely with designers, Customer Experience, Marketing, product managers, engineers, and UX researchers to bring ideas to life.

  • Apply information architecture and taxonomy best practices to simplify complex menus, navigation, and feature structures.

  • Champion safety, accessibility, and inclusive design in all content decisions, ensuring experiences are distraction-minimized and align with global standards.

  • Synthesize user research and behavioral insights into actionable content strategies and narratives across the customer journey.

Your Skills & Abilities (Required Qualifications)

  • Strong written, visual, and verbal communication skills.

  • A clear portfolio of work that showcases your ability to write and to evaluate writing quality across different contexts and platforms.

  • Deep understanding of human interface design best practices across digital products, ideally spanning web, mobile, and in-vehicle or other embedded experiences.

  • Skilled in information architecture and taxonomy, with an ability to simplify complex menu structures and interaction flows.

  • Strong editorial and design sensibility; you love language but believe most software benefits from fewer, more intentional words.

  • Ability to iterate quickly, form a clear design point of view, and navigate cross-functional feedback while maintaining coherence and clarity.

  • Self-starter with strong autonomy: comfortable identifying problem areas, tackling them independently, and sharing findings; you create clarity rather than waiting for it to be provided.

  • Proficient in Figma for collaborating with designers and documenting content within design workflows.

  • Experience following an in-house design system and content standards to ensure consistency at scale.

  • Baseline understanding and continued curiosity about AI-augmented UX writing workflows and processes.

What Will Give You A Competitive Edge (Preferred Qualifications)

  • You are known for being clear: you can communicate both high-level concepts and fine detail in one compelling, cohesive narrative.

  • You love good writing and naturally evaluate products, interfaces, and experiences through the lens of language.

  • Experience designing or contributing to content standards, design systems, and interaction models that scale across multiple product surfaces.

  • Demonstrated experience partnering with cross-functional teams (e.g., Customer Experience, Marketing, Engineering, Industrial Design) to ship high-quality experiences.

  • Experience working in automotive, mobility, connected products, or similarly complex technical domains.

  • Hands-on experience experimenting with and integrating AI tools into your day-to-day content design workflow.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who drive success at General Motors.

Job Alert Emails

Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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