Gusto

Content & Community Marketing Manager

Gusto$95K — $125K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years experience in multi-platform content and community marketing
  • Ability to use HubSpot and produce visual content with Canva or Adobe
  • Familiar with editing short-form videos for social media
  • Experience engaging with developer or technical audiences
  • Knowledge of Linux, open source, or developer tools preferred
  • Strong writing, editing, and storytelling skills
  • Self-directed with strong editorial judgment

Responsibilities

  • Shape System76's voice across various channels
  • Write blog posts about product releases and technical updates
  • Own and manage the editorial calendar for newsletters
  • Engage with the community on social media platforms
  • Identify content opportunities based on community feedback
  • Collaborate with engineering, design, and product teams

Benefits

  • Hybrid work flexibility with a collaborative culture
  • Work with cutting-edge hardware and software
  • Opportunity to contribute to the future of open source technology
  • Includes 401k, health benefits, and PTO
Full Job Description
Shape the voice of System76 across every outward-facing channel.

Description

Location: Denver, CO (Hybrid- 4/1)

Department: Marketing

Reports To: Marketing Director

Job Type: Full-Time

The Role

This role owns how System76 communicates with the world-across social media, newsletters, and long-form content. You'll translate product development into clear, compelling updates. You'll connect with users and developers. And you'll shape the voice of System76 across every outward-facing channel. This is a hands-on role for someone who can write, create, engage, and iterate quickly.

What You'll Do

Content & Storytelling
  • Write and publish blog posts about:
  • Product releases (Pop!_OS, COSMIC, hardware)
  • Behind-the-scenes development updates
  • Engineering deep dives (in collaboration with devs)
  • Translate complex technical work into clear, engaging narratives


Newsletter (Lifecycle + Updates)
  • Own the System76 newsletter end-to-end:
  • Editorial calendar
  • Writing and editing with a focus on brand growth and product education
  • Segmentation and optimization
  • Ensure customers stay informed and excited about what's shipping


Social Media & Community Presence
  • Manage System76's social channels (X, LinkedIn, Mastodon, Reddit, etc.)
  • Engage directly with the community (developers, Linux users, customers)
  • Turn product updates into short-form, high-signal content
  • Identify and amplify community contributions


Editorial Ownership
  • Maintain a consistent, recognizable System76 voice
  • Build and manage a content calendar aligned with product releases
  • Collaborate with engineering, design, and product teams


Feedback Loop
  • Surface insights from the community back to internal teams
  • Identify content opportunities based on user questions and trends


Other duties as assigned

What You Bring

Core Skills
  • Excellent writing and editing skills (clear, concise, technical when needed)
  • Experience managing blog + newsletter + social as a cohesive system
  • Strong sense of product storytelling


Experience
  • 10+ years in developing multi-platform content, community, or product marketing
  • Experience with HubSpot marketing platform, ability to produce visual content within Canva or Adobe
  • Familiarity in editing short form videos for social platforms
  • Experience with developer or technical audiences strongly preferred
  • Familiarity with Linux, open source, or developer tools is a major plus


Traits
  • Self-directed and fast-moving
  • Comfortable working directly with engineers
  • Strong editorial judgment (what matters, what doesn't)
  • Genuinely interested in open source and the Linux ecosystem


What We Offer
  • Salary: $95,000 - $125,000 annual + benefits (401k, Health, PTO)
  • Hybrid flexibility and a collaborative work culture
  • Work on cutting-edge hardware and software used by engineers and creators
  • Opportunity to shape the future of open source technology

Why This Role Matters

System76 is building a complete computing platform-from firmware to hardware to OS and OS services. That only works if people understand it, trust it, and feel part of it. This role is how that connection happens.

Salary

$95,000 - $125,000 per year

About Gusto

Gusto is a cloud-based human resources software platform that provides payroll, benefits, and HR management services to small businesses. The company was founded in 2011 and is headquartered in San Francisco, California. Gusto's platform automates many of the administrative tasks associated with HR, such as payroll processing, tax filings, and benefits administration. The company also offers a range of HR services, including compliance support, employee onboarding, and time tracking. Gusto is committed to helping small businesses succeed by providing them with the tools and resources they need to manage their HR operations more efficiently.
Learn more about Gusto
Size
1,000 employees
Industry
Founded
2012

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