We are looking for a Consumer Marketing Manager that will lead short and long-term strategic marketing responsibilities for our Ostomy portfolio in the community setting, with a focus on consumer acquisition, product preference, retention, and long-term use of Coloplast ostomy products.
You will report directly to the Director of Marketing, Ostomy, focusing on the US business in partnership with our Global Marketing colleagues, US-focused customer experience marketing team, and cross-functional partners supporting the US business.
Major Areas of Accountability- Lead the execution of our 5-year, Impact 4 strategy for Ostomy Care, with focus on identified growth opportunities with consumers for ostomy products across barriers and pouches and supporting products
- Develop and lead consumer marketing strategies focused on consumer acquisition, leading to achievement of growth targets in the US business
- Define and own brand positioning and messaging frameworks across all consumer touchpoints
- Own the consumer journey strategy from post-acute transition through long-term community use, ensuring a cohesive experience that drives product adoption and brand loyalty
- Analyze the competitive landscape and consumer trends to inform strategic decisions, deriving insights from market research, collaboration and event execution
- Lead the development of consumer-facing materials to support product campaigns, product education, and product commercialization in collaboration with internal partners
- Identify consumer association, advocacy, ambassador, and community event opportunities that can support product education, brand preference, and community growth; develop execution plans in partnership with appropriate internal teams
- Lead product launch process for consumer-focused product launches
- Define KPIs and evaluate performance of community growth initiatives, including acquisition, conversion, retention, campaign engagement, product mix, channel performance, and business impact
- Partner with Customer Experience Marketing, digital, database, service, and MarCom teams to develop product messaging, campaign inputs, and channel-ready assets that support community growth objectives
- Collaborate with Medical Affairs and Payers & Evidence to translate approved clinical evidence, product claims, and user insights into relevant, compliant consumer-facing product messages and materials
- Brief and effectively manage deliverables with internal MarCom team on consumer branding and design projects
- Partner with and influence Global counterparts to develop product-supporting campaigns, evidence, and value propositions for the US consumer market
- Work closely with Payers & Evidence, Market Access, and DME Suppliers to build better and sustainable access for Ostomy Care in the US
- Continuously seek input from Sales, Service, and Customer Experience partners to ensure strategy alignment
- Effectively manage annual marketing budget within assigned area and forecast spend throughout the year
- Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the AdvaMed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
- Other duties as assigned.
Basic Qualifications- BS/BA in Business or Marketing
- 3+ years Marketing experience, ideally in a regulated or healthcare market
- Highly analytical in both qualitative and quantitative data, and make data-driven decisions
- Proven track record of developing and executing successful consumer marketing campaigns
- Ability to work in a cross-functional team environment
- Excellent communication and leadership skills
- Experience in budget management
- Comfort with a broad spectrum of tasks across strategic and tactical
- Ability to identify, analyze and solve problems with minimal direction and make decisions with confidence
- Strong verbal and written communication skills
- Domestic and minimal international travel required
- High proficiency in Microsoft Word, Excel, PowerPoint
At Coloplast, we believe in recognizing and rewarding the contributions of our employees. Our total rewards package is designed to support your well-being, foster your professional growth, and ensure a healthy work-life balance. Here is some of what you can expect:
- Health and Wellness: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents.
- Financial Security: A competitive 401(k) plan with company match that vest immediately, financial planning services to help you secure your future, and corporate discount programs for goods and services.
- Work-Life Balance: Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
- Professional Development: Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
- Recognition and Rewards: Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
- Community and Culture: A supportive work environment where everyone feels valued, and has a sense of belonging. Participate in team-building activities, volunteer opportunities, and company-sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way.
- Competitive Compensation: The compensation range for this position is $119,000 -$170,000. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.
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