Auto req ID: 56321
Title: Consumer Insights Lead
Job Function: Digital
Location: JUNEAU
Workplace Category:Onsite
Company: Harley-Davidson Motor Company
Full or Part-Time: Full Time
Shift: SHIFT1 Job SummaryThe Lead position will be responsible for planning and conducting multiple significant research projects to support high-impact business assignments for the U.S. and International markets. This position will use advanced knowledge of Market Research to design the appropriate research methodology and oversee research development and execution to meet Harley-Davidson business objectives.
Job Responsibilities- This position will oversee all phases of market research, including defining objectives, choosing methodologies, and managing projects timelines and associated budgets.
- Has a deep understanding of qualitative and quantitative research methodologies, along with the strengths and weaknesses of various approaches, to help determine the best fit.
- Upon completion, this position synthesizes the collected data, authors reports, and presents authoritative, business-oriented consumer insights to stakeholders.
- This position develops research plans for consideration and allocation of funds. Oversees projects and shares progress reports and timelines in order to inform management of current status of each project.
- Proactively seek opportunities to strategically link and leverage internal and external knowledge sources to create more complete/deeper insights or best practices.
- Communicating results clearly and effectively via presentations, reports, and participating in special cross-functional teams requiring consumer insights.
Education RequirementsHigh School Diploma or Equivalent Required
Education SpecificationsBachelor's Degree or Advanced Degree in Marketing, Psychology, Sociology, Business Management or associated field Preferred.
Experience RequirementsRequired- Typically requires a minimum of 8 years of market research, consumer insights or account planning experience with global consumer brands or global vendors.
- Quantitative analysis skills using STATA, SPSS, R, or other statistical language preferred
Preferred- Insatiably curious about all aspects of the markets, the brands, the people and the culture that affect Harley-Davidson.
- A passion for consumer understanding and the ability to turn insights into mind and heart-opening ideas and solutions.
- Expert in designing and conducting primary qualitative research (interviews, ethnographies, etc.)
- Expert in designing and conducting survey research
- Expert in creating statistically representative survey sample plans
- Proficient in leveraging statistical analysis techniques such as cluster analysis, regression analysis, correlation analysis and driver analysis to help uncover deeper insight
- Global perspective and understanding, thinking across borders and cultures with an innate understanding of cultural nuances.
- Ability to frame problems and solutions and bring structure to ambiguous environments.
- A true team spirit who thrives on working as part of an enthusiastic and energetic team, and inspiring others; demonstrating a collaborative approach to achieving results and encouraging the inputs and ideas of others.
- Strong communication skills: written, oral, and formal presentations.
The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.
We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more.
Direct Reports: No
Travel Required: 0 - 10%
Pay Range: 110,300 171,000Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer
Relocation: This position is eligible for domestic relocation assistance (within posted country) 
