Role Logistics- Job Type: Full-Time
- Role Type: Growth / Consumer Marketing / Performance Marketing
- Ideal Experience Level: 5+ years
- Location: Remote, with regular in-person founder/growth sprints. San Francisco or New York is a bonus.
- US Visa Sponsorship: Yes
The OpportunityLegion is hiring a
Consumer Growth Leader to build the company's direct-to-patient growth engine from early traction into a category-defining consumer health machine.
You will own the full consumer funnel: first impression, landing page, intake, eligibility, scheduling, first visit, retention, and reactivation. This is the person who makes Legion unavoidable to patients who need fast, affordable psychiatric care.
This is a player-coach role: you should be comfortable owning strategy, opening dashboards, writing ad hooks, reviewing landing pages, and hiring the team behind you.
The right person has the performance rigor of Hims/Ro, the consumer intuition of Function/Oura, the creator and UGC instincts of Seed/Curology, and the compliance judgment required to market real medical care without losing patient trust.
• Responsibilities and Deliverables- Own Legion's consumer growth number across qualified leads, scheduled visits, completed visits, CAC, payback, contribution margin, LTV, retention, and reactivation.
- Build and scale paid acquisition across Meta, TikTok, Google Ads, YouTube, Reddit, affiliates, podcast/audio, CTV, direct mail, and emerging channels.
- Create a high-velocity performance creative engine: hooks, scripts, UGC, clinician-led explainers, testimonials, landing page angles, offer tests, and audience-specific narratives.
- Build a creator and influencer program that drives measurable acquisition, not vanity awareness: whitelisting, Spark Ads, creator briefs, usage rights, clinical review, and performance iteration.
- Own funnel conversion from ad to appointment: landing pages, quizzes, intake flow, insurance/price messaging, scheduling, trust modules, abandonment recovery, and A/B testing.
- Build Legion's SEO and content engine around anxiety, depression, psychiatry access, medication management, refills, insurance-covered psychiatry, and fast mental health care.
- Own lifecycle marketing across email, SMS, retargeting, abandoned intake, no-show prevention, post-visit engagement, referrals, and winback.
- Partner with product, data, clinical, legal, compliance, and operations to make growth fast without breaking patient trust, clinical quality, or healthcare marketing rules.
- Build the growth operating system: weekly channel reviews, creative testing roadmap, CAC/payback dashboard, cohort reporting, attribution, incrementality tests, forecasting, and budget pacing.
- Hire and manage the first consumer growth team across performance marketing, lifecycle, SEO/content, creative strategy, analytics, agencies, and creator partnerships.
You'll Be Successful If You...- Build a repeatable consumer acquisition engine that can take Legion from early scale to the next order of magnitude.
- Improve CAC, conversion rate, visit completion rate, and payback while increasing qualified patient volume.
- Create a creative machine that ships and learns every week across paid social, creator, landing pages, and lifecycle.
- Prove which channels are incremental, which are platform-reported noise, and where the next dollar should go.
- Make Legion trusted by patients, not just clicked on by patients.
- Translate complex psychiatric care and AI-native medicine into simple, credible, emotionally resonant consumer messaging.
- Build a team and agency bench that operates with urgency, clean data, tight feedback loops, and no tolerance for vague marketing activity.
- Scale growth in a way clinical operations can absorb without damaging patient experience, quality, retention, or provider trust.
🧰 Ideal Background and Skills- 5+ years in consumer growth, performance marketing, or growth leadership at a high-growth consumer, DTC, marketplace, subscription, telehealth, healthcare, wellness, fintech, or regulated company.
- Direct ownership of meaningful paid media budgets, ideally 7-figure+ annual spend, with clear accountability for CAC, ROAS, payback, LTV, and contribution margin.
- Deep hands-on experience with paid social, especially Meta and TikTok; strong working knowledge of Google Search, YouTube, Reddit, affiliates, podcast/audio, CTV, direct mail, and emerging channels.
- Strong performance creative judgment: you can write hooks, critique scripts, brief creators, identify why an ad worked, and build systems that produce high-quality creative at high volume.
- Proven experience improving conversion across landing pages, onboarding, quizzes, checkout/intake flows, pricing pages, scheduling flows, and lifecycle touchpoints.
- High analytical fluency: attribution, incrementality, cohort analysis, retention curves, LTV modeling, experimentation, budget pacing, and forecasting.
- Comfortable with tools such as Meta Ads, TikTok Ads, Google Ads, GA4, Segment, Mixpanel, Looker/Hex, SQL, HubSpot/Salesforce, Customer.io/Braze/Iterable, Webflow/Next.js landing pages, Optimizely/VWO, Figma, Airtable, and AI tools for creative iteration and analysis.
- Experience with creator-led advertising, UGC, whitelisting, testimonials, customer stories, and compliance-safe social proof.
- Healthcare judgment: you understand that patient acquisition is not the same as selling shoes. Claims, targeting, privacy, expectations, clinical review, and trust all matter.
- Low ego, high urgency, founder-level ownership. You can set strategy on Monday, rewrite ad copy Tuesday, debug attribution Wednesday, and cut wasted spend Thursday.
Compensation & Benefits- Salary: $180,000 - $300,000, based on experience
- Performance Bonus: Meaningful variable compensation tied to efficient consumer growth
- Early-Stage Equity: Competitive
- Health Insurance: Medical, dental, and vision benefits
- Additional Perks: In-person retreats, meal stipends, growth budget, creator/content budget, learning stipend
- Time Off: Flexible, unlimited vacation policy
- Work Hours: Flexible
- Work Setup: Remote, with regular in-person founder/growth sprints
- Impact: Build the consumer growth engine for a company trying to change health care forever.
- Autonomy and Learning: Own the metrics, budget, roadmap, team, and operating cadence end-to-end.
- Growth Opportunities: As we scale, this role will naturally become VP Growth / Chief Growth Officer.
How to Apply and Hiring Process- Apply here: https://jobs.ashbyhq.com/legionhealth/241da102-d6ee-4bfb-9676-d167b8390d0f
- Overview of our hiring process:
- Resume + Application Screen
- Founder Interview
- Growth Deep Dive
- Consumer Growth Case Study: audit Legion's current funnel, propose a 90-day channel plan, creative testing roadmap, CAC/payback model, and first 10 experiments.
- Cross-Functional Interviews with Product, Data, Clinical/Ops, and Founders
- Professional Reference Checks
- Estimated time-to-hire: 2 weeks
- Start date: ASAP
- Hiring manager: Arthur MacWaters
