Bank of America Corporation

Consumer Card Strategy Channel Manager II

Bank of America Corporation$150K — $207K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Experience with digital sales channels and client journey optimization
  • Self-starter with strong data-driven task delivery
  • Ability to analyze data and influence strategy
  • Proven complex problem-solving skills through structured analytics
  • Ability to translate complex data insights into actionable business recommendations
  • Proficient in MS Office (Excel, Word, PowerPoint)
  • Experience with business strategy development and roadmap planning
  • Strong strategic thinking and ability to create action plans
  • Capable of working across functions and organizational levels
  • Innovative mindset to challenge the status quo.
  • Proactive in identifying and improving processes
  • Excellent verbal and written communication skills
  • Intellectually curious with a focus on go-to-market strategies.

Responsibilities

  • Establish department-wide strategies and oversee trend analysis and risk/control performance
  • Lead innovation initiatives to enhance risk management and profitability
  • Identify and communicate business trends to senior management
  • Coach employees in structuring complex problems and analysis
  • Build strategic relationships across product, technology, and control functions

Benefits

  • Access to industry-leading benefits
  • Paid time off
  • Resources and support for impactful contributions
  • Opportunities for community engagement
  • Participation in an annual discretionary incentive program
Full Job Description
Job Description:

This job is responsible for leading a group of team leaders and employees who develop strategies and drive analytics to understand portfolio risk, increase profitability, and optimize operational performance. Key responsibilities include setting strategic priorities for the team, identifying trends, and leading efforts to maximize risk versus return for the business unit. Job expectations include using data and analytics to solve complex problems, coaching employees, and partnering across technology, product, and risk leadership to drive performance.

Consumer Card Strategy Channel Manager II is responsible for driving digital acquisition growth through performance analysis, sales funnel optimization, and management of key digital channels. The role provides strategic insights, forecasting, and performance reporting to support business decisions and improve customer acquisition outcomes. This position partners across Product, Marketing, Technology, Risk, and Compliance teams to enhance the digital customer experience and deliver growth objectives. The individual will also lead ongoing optimization efforts to maximize channel effectiveness, conversion, and return on investment.

Responsibilities:

  • Establishes department-wide strategies and oversees portfolio trend analysis, forecasting, and risk/control performance
  • Leads innovation by identifying and championing large scale initiatives that improve the risk management, profitability, and control oversight of risks for the business unit
  • Identifies business trends based on economic and portfolio conditions and communicates findings to senior management
  • Coaches employees on best practices for structuring complex problems, performing analysis, and communicating the results and implications of their work
  • Builds and maintains strategic relationships with peers and counterparts across product, technology, and business control functions


Required Qualifications:
  • Candidate must have experience & knowledge of Digital sales channels, with a track record of optimizing the client journey to maximize program performance
  • Highly motivated self-starter with ability to effectively deliver on data driven tasks
  • Ability to analyze data and influence strategy develop
  • Proven ability to solve complex problems through structured analytics
  • Proven ability to translate complex data insights into actionable business recommendations
  • Proficient and demonstrated knowledge of MS office (Excel, Word, PowerPoint)
  • Experience developing and executing business strategy & roadmap planning
  • Strong strategic thinking skills with a track record of being able to break complex problems down and develop a clear strategy / action plan
  • Ability to work across functional lines and organizational levels to drive results
  • Innovative mindset with the ability to challenge the status quo
  • Ability to proactively identify, analyze, and improve upon existing processes for optimization
  • Ability to manage varied set of priorities, both planned and ad-hoc, and adapt within a dynamic and fast-paced environment. High level of multi-tasking
  • Excellent verbal and written communication; Comfortable packaging and presenting complex information and insights in a clear and compelling manner to strategic partners and leaders
  • Intellectually curious and proactivity identifies and leads research to support go-to-market strategies and tactics, including the optimization of marketing offers, channels, and pricing


Desired Qualifications:
  • Proficient in SAS/SQL with hands on experience querying and analyzing large data sets
  • Bachelor's degree in Business, Data Analytics, Computer Science, or a related field (Master's preferred)
  • Experience working with Quantitative Analytics to inform model and/or targeting tools
  • Experience working with 3rd party search and affiliates
  • Profit & Loss (P&L) Management
  • Strategy Performance Management & Decision Strategy Governance (DSG)


Skills:
  • Business Case Analysis
  • Fraud Management
  • Leadership Development
  • Measurement Effectiveness
  • Strategy Planning and Development
  • Analytical Thinking
  • Benchmarking
  • Business Process Analysis
  • Critical Thinking
  • Influence
  • Data Mining
  • Issue Management
  • Recruiting
  • Relationship Building


Shift:
1st shift (United States of America)

Hours Per Week:
40

Pay Transparency details

US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100), US - NY - New York - 1114 Avenue Of The Americas - Grace (NY1544)

Pay and benefits information

Pay range

$150,000.00 - $207,200.00 annualized salary, offers to be determined based on experience, education and skill set.

Discretionary incentive eligible

This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

Benefits

This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.

About Bank of America Corporation

Bank of America Merrill Lynch is the corporate and investment banking division of Bank of America. It provides services in mergers and acquisitions, equity and debt capital markets, lending, trading, risk management, research, and liquidity and payments management. It was formed through the combination of the corporate and investment banking activities of Bank of America and Merrill Lynch following the acquisition of the latter by the former in January 2009. Bank of America completed the acquisition of Merrill Lynch & Co on 1 January 2009. Bank of America began rebranding all of its corporate and investment banking activities under the Bank of America Merrill Lynch name in September 2009. In April 2010, Bank of America Merrill Lynch appointed Christian Meissner as head of investment banking for Europe, Middle East and Africa. In April 2011, Bank of America Merrill Lynch integrated its corporate and investment banking operations into a single division. In October 2013, Bank of America Merrill Lynch was recognised as the Most Innovative Investment Bank of the Year in The Banker's Investment Banking Awards.

Bank of America Corporation Careers

Join the dynamic team at Bank of America Corporation, a premier global financial institution where innovation, leadership, and growth go hand in hand. As one of the largest banks in the world, we offer unparalleled job opportunities and a culture that values diversity, inclusion, and professional growth. Work You’ll Do At Bank of America Corporation, you’ll be part of a team that’s dedicated to making a real difference. Whether you’re helping families buy their first home, advising businesses on expansion, or developing cutting-edge financial technologies, your work will have an impact. Our commitment to leadership in the financial industry has never been stronger, and we need passionate, skilled professionals to lead our journey. Explore a World of Opportunities From entry-level positions to leadership roles, Bank of America Corporation offers a variety of career paths in areas such as investment banking, technology, marketing, and risk management. Our job opportunities span the globe, providing the chance to work alongside the best in the industry and develop skills that will propel your career forward. Internship Programs Kickstart your career with Bank of America Corporation’s internship programs. These opportunities provide hands-on experience and a chance to engage in meaningful work that complements your academic studies. Interns gain invaluable networking opportunities, receive mentorship from seasoned professionals, and learn about the culture and operations of a global financial leader. Benefits and Growth Bank of America Corporation is committed to the well-being and continuous professional development of our team members. We offer a competitive benefits package that supports the health, financial stability, and work-life balance of our employees. Our training programs and development initiatives ensure that every team member has the opportunity to grow and advance within the company. Inclusive Culture We believe our strength lies in our diversity. Bank of America Corporation fosters an inclusive environment where all employees can thrive. Through diversity training and a commitment to equal opportunities, we cultivate leadership and innovation that reflect the wide-ranging communities we serve. Join Our Team Are you ready to advance your career at a company that’s at the forefront of the financial industry? Explore the positions available at Bank of America Corporation and find where your skills and interests align with our needs. We are continuously hiring and looking for individuals who are curious, creative, and eager to drive change. Stay Connected Keep up to date with the latest from Bank of America Corporation Careers by subscribing to our job alert emails. Tailor your subscription to receive updates that match your career interests and get insider tips that can help you during your application and interview process. Bank of America Corporation is not just a company—it’s a place where you can shape your future and the future of finance. Join us and be part of a team that’s redefining what a bank can be.
Learn more about Bank of America Corporation
Size
208,000 employees
Market Cap
$260.3 billion
Industry
Net Income
$17.8 billion
Founded
1998
5 Year Trend
-1.4%
NASDAQ

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