Job Details:Job Description:Intel's Brand and Creative team, within the Global Marketing and Communications Group, is seeking a Consumer Brand Strategist to lead the strategic development of Intel's client and gaming brands. This role will shape Intel's brand portfolio across hardware, software, solutions, and services, ensuring alignment with business goals and consumer engagement strategies.
Responsibilities Include But Are Not Limited To:- Brand Strategy Development: Lead the creation, curation, and management of Intel's consumer product brand strategy across processors, integrated technologies, and emerging product categories such as AI, security, graphics, and gaming.
- Naming and Architecture: Define and implement strategic decisions regarding product brand creation, brand extensions, hierarchy, categories, and segmentation.
- Creative Naming Development: Oversee the development of naming conventions, nomenclature, and tiering strategies to ensure a cohesive and effective naming system.
- Cross-functional Collaboration: Partner with Intel strategic planners, engineers, product marketing, and designers to ensure branding strategies align with technical innovation and market positioning.
- Stakeholder Management: Effectively manage senior stakeholders across business, sales, and marketing teams to drive alignment on long-term brand decisions.
- Brand Activation and Visual Identity: Collaborate on the development of physical and digital brand activations, ensuring consistent and impactful brand storytelling.
- Brand Analysis and Insights: Work with internal and external teams to validate brand strategy frameworks, measure consumer impact, and refine ongoing brand management practices.
- Process Optimization: Identify and implement efficiencies in branding workflows.
- Agency and Vendor Management: Direct internal and external brand and naming resources to support branding initiatives when necessary.
A Successful Candidate Will Demonstrate:- Deep expertise in brand strategy, naming, and architecture
- Willing to drive strategic thinking for evolving product brands and categories
- Passion for client-facing products and consumer engagement
- Proven skills to influence creative strategy and visual identity systems
- Experience in cross-functional collaboration with diverse teams
- A track record of driving data-driven brand decision-making
- Experience guiding executive-level stakeholders and fostering business alignment
- Exceptional project management skills to oversee branding initiatives
- Strong PowerPoint and presentation skills for executive-level communication
This position is not eligible for Intel immigration sponsorship. Qualifications:QualificationsYou must possess the below minimum qualifications to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates. This position is not eligible for Intel Immigration sponsorship.
Minimum Qualifications:- Bachelor's degree in business, marketing, or a related field.
- 8+ years of experience in brand strategy, brand management, brand marketing, product marketing or brand naming at either a brand agency or on the client side
- 3+ years of experience presenting to executive stakeholders
- 3+ years of experience in technology branding
Preferred Qualifications:
- 2+ years of experience in consumer, gaming, or client brand projects
Job Type:Experienced Hire
Shift:Shift 1 (United States of America)
Primary Location:Virtual US
Additional Locations:Business group:The Global Communications and Events Group (GCE) is the dynamic force behind the organization's brand narrative and public engagement, orchestrating impactful communication strategies and world-class events that elevate the company's presence on the global stage. This team crafts compelling messages that resonate with diverse audiences, leveraging digital platforms and media channels to enhance brand visibility and reputation. They are also responsible for designing and executing memorable events that foster meaningful connections and showcase the company's innovations and achievements. GCE offers a vibrant and creative environment where professionals can thrive, surrounded by passionate colleagues who value collaboration and ingenuity.
BenefitsWe offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock bonuses, and benefit programs which include health, retirement, and vacation. Find out more about the benefits of working at Intel.
Annual Salary Range for jobs which could be performed in the US: $121,130.00-205,910.00 USD
The range displayed on this job posting reflects the minimum and maximum target compensation for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific compensation range for your preferred location during the hiring process.
Work Model for this RoleThis role is available as a fully home-based and generally would require you to attend Intel sites only occasionally based on business need. However, you must live and work from the country specified in the job posting, in which Intel has a legal presence. Due to legal regulations, remote work from any other country is unfortunately not permitted. * Job posting details (such as work model, location or time type) are subject to change.The application window for this job posting is expected to end by 07/02/2026
