The Role: Social Media Manager, Community

We are seeking a sharp and culturally-tuned Community Manager to own the voice of a leading luxury automotive brand in social. You'll be on the front line of social engagement; managing conversations, building community, and ensuring the brand shows up in ways that are authentic, timely, and genuinely engaging.

This isn't just about replying to comments. You'll be identifying opportunities for the brand to join conversations, spotting emerging sentiment, surfacing community insights that inform content and strategy, and crafting responses that make audiences feel heard. You'll know when to be witty, when to be helpful, and when to escalate.

If you're passionate about the art of social conversation, have a knack for writing in a brand's voice, and love being in the comments section; we want to hear from you!

Please note: Professional fluency in both English and Spanish is required for this role.

Key Responsibilities:

Community Engagement: Manage day-to-day community engagement across social platforms; responding to comments, DMs, and mentions in the brand's voice with speed and quality. Handle both proactive and reactive engagement.

Brand Voice: Embody the brand's social voice and tone across all interactions, adapting to different platforms and contexts while maintaining consistency and authenticity.

Social Listening & Insights: Monitor brand mentions, sentiment, and relevant conversations. Surface insights from the community that inform content, strategy, and client recommendations.

Escalation & Risk Management: Identify and escalate potential issues, negative sentiment, or crisis situations according to established protocols. Exercise sound judgement on when and how to respond.

Proactive Engagement: Identify opportunities for the brand to join trending conversations, engage with relevant communities, or respond to cultural moments in an authentic way.

Reporting: Contribute to community performance reporting; tracking engagement metrics, sentiment trends, and notable interactions. Begin to surface observations and recommendations.

Collaboration: Work closely with content creators, social strategists, and the wider social team to ensure community activity is aligned with the content calendar and broader social strategy.

The ideal candidate will:

1. Have a strong understanding of social platforms and how communities behave differently across them.
2. Be an excellent writer with the ability to adapt tone and voice to match a brand across different contexts.
3. Be culturally aware; tuned into what's happening online and able to spot opportunities and risks quickly.
4. Be organized and able to manage high-volume engagement without sacrificing quality.
5. Be a collaborative team player who understands how community management fits into the wider social picture.
6. Be a clear communicator who keeps colleagues and clients informed on a timely basis.
7. Be proactive, anticipating opportunities and challenges before they escalate.
8. Hold themselves to a high standard of work quality and follow through on commitments.

Qualifications & Experience:

1. Experience in a community management or social media engagement role, ideally within an agency environment.
2. Professional fluency in English and Spanish required, including the ability to engage with audiences, draft responses, and manage community conversations in both languages.
3. Proven ability to write compelling, on-brand social copy across multiple platforms.
4. A solid understanding of social listening tools and community management platforms (e.g. Sprinklr, Brandwatch, or similar).
5. Good communication and interpersonal skills, with some client-facing experience.
6. Experience managing community engagement for well-known brands.
7. Understanding of social media crisis/issue management protocols.
8. Experience of working on automotive is beneficial although not essential.
9. A degree of some sort will help us understand your background and point of view.

Sound like you? Then we'd love to talk to you about this super exciting opportunity!

The pay range for this role is $80,000-$100,000 . Individual compensation will be commensurate with the candidate's experience and local cost of labor. Salary is subject to change based on factors such as geographic location and cost of living in location of hire.

Department Social Locations New York Remote status Hybrid Employment type Full-time