Community Liaison (Hospice Sales)

Hospice of Florida

$75K — $88K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree in a related field preferred, or equivalent experience.
  • 2+ years of sales/marketing experience in healthcare required; hospice/palliative marketing is a strong plus.
  • Ability to establish and maintain relationships with key healthcare decision-makers.
  • Experience generating and nurturing accounts with physicians and community agencies.
  • Prior clinical experience in healthcare is advantageous.
  • Willingness to travel within the designated territory with valid driver’s license and insurance.
  • Background screening through Florida Care Provider Background Screening Clearinghouse required.

Responsibilities

  • Establish and nurture relationships with healthcare decision-makers to foster collaboration.
  • Advocate for hospice services through community outreach reflecting the organization's commitment to compassionate care.
  • Grow hospice presence as the preferred provider within the service area to exceed growth goals.
  • Drive referrals through regular visits to physicians, discharge planners, and other healthcare professionals.
  • Support patients and families by leading discussions on hospice care with empathy and clarity.

Benefits

  • Opportunity to make a meaningful difference in the lives of families.
  • Work within a supportive and compassionate team environment.
  • Flexibility to manage your schedule while achieving community outreach goals.
  • Engagement with healthcare professionals in an impactful role within the community.
Full Job Description
Overview

As our Community Liaison (Hospice Marketer / Sales Representative), you’ll be the face of Hospice of Florida, championing our mission and promoting our specialized services throughout the community. Your primary focus will be to build meaningful, trust-based relationships with referral sources, physicians, and healthcare partners—helping families access the compassionate care they deserve. In this key role, you’ll drive census growth by increasing awareness and preference for hospice services, while serving as a knowledgeable, compassionate representative of our team. If you’re passionate about making a difference and skilled at connecting with people, this is the role for you.

 

Territory: St. Johns & Clay Counties

 

Responsibilities
  • Establish and nurture relationships with key decision-makers, including physicians and healthcare partners, to strengthen collaboration and trust within the medical community.
  • Serve as a passionate advocate for our hospice services by conducting regular outreach that reflects our commitment to compassionate, high-quality care.
  • Play a key role in growing our presence by positioning our hospice as the provider of choice across the service area—helping us exceed growth and census goals.
  • Drive referral growth through regular, intentional visits with referring physicians, hospital discharge planners, skilled nursing facilities, social workers, and other healthcare professionals.
  • Support patients and families during critical moments by leading initial conversations about hospice care, clearly explaining our services and philosophy, and facilitating consent with empathy and respect.
Qualifications
  • Bachelor’s degree in related field preferred. Additional experience may be substituted for educational requirement.
  • Minimum two (2) years of sales/marketing experience in healthcare required. Hospice/palliative marketing experience strongly preferred.
  • Skilled at establishing/maintaining working relationships with key staff, marketing contracts, and clinical staff to ensure thorough understanding of Hospice services.
  • Proven ability to generate and maintain relationships with new and existing accounts including physicians, healthcare professionals, and community agencies.
  • Prior clinical experience is a plus.
  • Must be willing to drive with reliable transportation, valid driver’s license, and auto insurance.
  • This position requires a background screening through the Florida Care Provider Background Screening Clearinghouse. Visit https://info.flclearinghouse.com for more information.

$75,000 - $88,000 per year (Average Base Pay Range) plus uncapped commission! The base pay range listed represents a general guideline for the role and is not a guarantee of the final offer. Compensation will be determined based on the selected candidate’s relevant experience and the specific responsibilities of the position. The final compensation rate will be discussed and confirmed at the conclusion of the interview process.

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