Community Engagement Director

Cohere Life, Inc.

$85K — $95K *
Erie, CO 80516In-Person
Real Estate & Construction
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years in community engagement, experiential marketing, or related fields
  • Strategic thinker with hands-on execution skills
  • Creative approach to programming in early-stage environments
  • Strong marketing understanding and experience
  • Proficient in planning and executing events from start to finish
  • Dynamic communicator comfortable engaging diverse stakeholders
  • Experienced in managing budgets, vendors, and logistics
  • Background in active adult or master-planned communities preferred.

Responsibilities

  • Shape the community experience by translating its vision into engaging activities
  • Develop a strategic engagement plan for the community's initial stages
  • Create a sense of belonging and community among prospective residents
  • Collaborate with sales and marketing teams to enhance visitor engagement
  • Design prospect-focused events to drive interest and emotional connection
  • Support community milestones like grand openings and marketing events
  • Build relationships with local partners to enrich early programming
  • Establish systems for community programming and participation in the long run.
  • Lead the execution of engagement initiatives from planning to delivery

Benefits

  • Comprehensive benefits package
  • 16 paid holidays annually
  • Opportunity to shape a new community environment
  • Potential for career growth in community development and engagement
Full Job Description
Job Type

Full-time

Description

Community Engagement Director

Erie, CO

$85,000-$95,000 annually + Comprehensive Benefits + 16 Paid Holidays

Hiring range based on experience, skills, and qualifications.

We9re looking for a Community Engagement Director to help bring the vision of a new active adult community to life from its earliest stages. Working alongside the sales team before homes are occupied and the amenity center is complete, you will create experiences that help prospective residents understand not only where they could live, but how they could connect, participate, and belong.

This is an opportunity to shape the social foundation of a community before it is fully built-combining strategic thinking, creative programming, hospitality, and marketing awareness to turn a future lifestyle into something people can experience today.

If you9re a creative, highly visible leader who can build energy without relying on a finished amenity or established resident base, we9d love to meet you.

What You9ll Do

Shape the Early Community Experience
  • Translate the vision and identity of an active adult community into meaningful experiences that prospective buyers can see, feel, and imagine themselves joining.
  • Develop a strategic engagement plan for the community9s earliest stages, when there may be no completed amenity, occupied homes, or established resident base.
  • Create early energy, connection, and a sense of belonging that lays the groundwork for a vibrant community long-term.

Create Experiences That Support Sales & Marketing
  • Partner closely with the sales and marketing teams to strengthen the visitor journey and communicate the engagement-focused lifestyle of the community.
  • Design and execute prospect-focused activations, events, and experiences that drive interest, traffic, and emotional connection to the community.
  • Support grand openings, builder events, marketing initiatives, and other key moments that bring the community story to life.
  • Gather insights from prospects and visitors to help inform future programming, marketing, and sales strategy.

Build Meaningful Programming from the Ground Up
  • Think creatively about how to deliver relevant, high-quality engagement in temporary, off-site, or developing spaces before the community9s amenity center is available.
  • Build relationships with local businesses, creatives, organizations, and partners that can enrich early programming and connect the community to the surrounding area.
  • Establish scalable systems and frameworks for future resident programs, clubs, volunteer opportunities, and community participation.

Lead with Strategy and Strong Execution
  • Develop annual plans and budgets for engagement initiatives; monitor expenses and identify thoughtful, cost-conscious solutions.
  • Manage vendors, contracts, event logistics, permits, insurance documentation, and other operational details required to execute programs successfully.
  • Collaborate across Cohere, developer, builder, sales, and marketing teams to ensure experiences remain aligned with the community vision and long-term operations.

What We9re Looking For
  • 5-7 years of experience in community engagement, experiential marketing, event planning, hospitality, lifestyle programming, real estate development, or a related field.
  • A strategic thinker who can build a long-term engagement vision while remaining hands-on in day-to-day execution.
  • A highly creative approach to programming, particularly in early-stage environments without established amenities or residents.
  • Strong understanding of marketing and the ability to create experiences that support brand positioning, prospect engagement, and the sales journey.
  • Proven ability to plan and execute high-quality events and activations from concept through completion.
  • A dynamic, polished, and welcoming presence who is comfortable engaging prospective buyers, partners, and community stakeholders.
  • Strong collaboration, communication, organization, and project management skills.
  • Experience managing vendors, contracts, budgets, and programming logistics.
  • Background in active adult communities, master-planned communities, real estate development, hospitality, or lifestyle brands is highly desirable.

Additional Requirements
  • This is a full-time, on-site position in Colorado. The work schedule will align with sales office hours and may include occasional evenings, weekends, and holidays based on events and community needs.
  • During the community9s early development, this position will office alongside the sales team until the amenity center is complete.
  • Ability to provide reliable transportation and maintain a valid driver9s license and acceptable driving record.
  • Ability to lift and move up to 30 pounds and remain on your feet for extended periods during events and activations.

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