Communication & Social Impact Manager - Markham, ON

Reporting to the Sr. Manager, Marketing & Leasing, the Communications & Social Impact Manager is responsible for leading all communications across key stakeholder groups, including residents and prospects, employees, and ownership. This role owns the development and execution of communication strategies that strengthen brand reputation, support resident and employee retention, and elevate Park's presence across media, industry, and community channels. The Manager will lead external communications, media and PR, resident engagement, and social impact initiatives, while overseeing internal communications through a direct report. This role acts as a central partner to Marketing, Leasing, Operations, and Executive Leadership to ensure consistent, high-quality, and strategic messaging across the portfolio.

The base salary range for this position is from $80,000-$95,000 annually. The starting base salary may vary based on job-related knowledge, role complexity, skills, experience, and internal equity, with opportunities for progression within the range as team members grow and develop in their roles.

What you will do:

External Communications, Media & Brand Reputation

• Lead media relations and PR opportunities to elevate brand presence and industry positioning
• Identify and promote key culture stories, initiatives, and milestones across external channels
• Support executive visibility, including communications for the incoming President and leadership team
• Develop and oversee Google review response templates and online reputation management strategies
• Monitor public sentiment and identify opportunities to strengthen brand perception
• Translates financial and operational performance metrics into clear, credible narratives - connecting results to strategy, surfacing key drivers, and articulating what matters most to investors and why it matters

Resident & Community Engagement

• Own portfolio-wide resident communication strategy, including newsletters, building updates, and community messaging
• Develop and standardize templates for resident communications and ensure consistent execution across properties
• Support resident engagement initiatives and events that drive retention and community experience
• Partner with Property Management and Leasing to align communications with retention and leasing goals

Social Impact & Community Partnership

• Lead charitable initiatives, partnerships, and community investment programs
• Oversee volunteer and giving programs that align with company values and brand positioning
• Integrate social impact storytelling into both internal and external communications
• Support resident-facing community initiatives that enhance brand differentiation

Events & Industry Presence

• Support employee engagement events in partnership with internal teams
• Maintain strong awareness of industry trends, events, and key forums, proactively identifying opportunities for participation and exposure aligning to broader brand and business objectives
• Coordinate content capture (photo/video) at events to support ongoing storytelling across digital channels

Communication Standards

• Establish and maintain communication standards across all stakeholder touchpoints
• Develop templates for resident communications, reviews, and external messaging
• Ensure consistency in tone, voice, and visual identity across all channels
• Continuously identify opportunities to improve communication effectiveness and efficiency

Team Leadership & Project Management

• Lead and develop one direct report, providing guidance on internal communications strategy and execution
• Oversee project planning, timelines, and delivery across communications initiatives
• Partner cross-functionally with Marketing, Leasing, Operations, Executive Leadership and social committee to amplify culture and engagement initiatives
• Track engagement metrics and report on communication effectiveness

Who we're looking for:

• Bachelor's degree in Communications, Marketing, Public Relations, Business, or related field
• 8+ years experience in communication, public relations, community engagement or marketing
• Background in media relations, PR, and external communications
• Exceptional writing and storytelling skills with ability to tailor messaging to multiple audiences
• Experience developing communication strategies, templates, and governance frameworks
• Strong project and stakeholder management skills
• Experience in real estate, property management, or multi-site environments preferred
• Proficiency in Adobe Creative Suite and Microsoft Office
• Highly organized with the ability to manage multiple priorities in a fast-paced environment
• Analytical mindset with experience tracking KPIs and engagement metrics

Whatdo we offer:

We believe our success is powered by the talent and well-being of our employees. Our employee value proposition (EVP) supports personal and professional growth through continuous learning, a competitive salary, employer-funded benefits, and additional paid time off during the summer. We are also Respect in the Workplace certified, with a focus on health, wellness, and creating a thriving workplace.