Commercial Segment Marketing Manager We are looking for a
Commercial Marketing Product Manager to support the overall marketing vision for the commercial business segment. Reporting to the Commercial Segment Marketing Director, this role will work closely with senior commercial marketing product managers and partner across teams to execute marketing strategies and initiatives that align with organizational goals and the vision of commercial executives and enterprise leaders.
Essential Functions:- Campaign Development & Execution: Support cross-functional go-to-market planning and execution for product launches, including campaign development, customer communications, and sales enablement.
- Product Positioning & Messaging: Support the developing and refining product positioning and messaging that resonates with target audiences and is differentiated in the market.
- Influence & Alignment: Partner with stakeholders across a matrixed organizational environment to align marketing priorities and drive consensus.
- Customer & Market Insights: Collaborate with research, analytics, and product teams to gather and interpret customer and market insights that inform product development, marketing strategies, and competitive positioning.
- Customer Advocacy: Serve as the voice of the commercial client in marketing discussions, ensuring strategies and messaging reflect their needs and challenges.
- Customer Journey Mapping: Collaborate with product and analytics teams to inform and enhance the end-to-end customer journey for commercial clients, identifying opportunities to improve experience and retention.
- Sales Enablement: Create sales tools, presentations, and training materials to support the sales team in effectively communicating product value.
- Content Development: Partner with content and creative teams to support the development of product-focused materials such as brochures, web copy, case studies, social media and customer communications that align with brand and regulatory standards.
- Social Media Management: Manage social media properties and content posting, as needed.
- Event Management: Support event planning and event execution, as needed.
- Performance Tracking & Optimization: Monitor and report on campaign performance, product adoption, and market impact; optimizing strategies based on data-driven insights.
- Regulatory Awareness: Ensure all marketing materials and campaigns comply with banking regulations and internal risk policies.
Qualifications:Requires a bachelor's in marketing, business, communications, finance, or related field and 5+ years' experience in product marketing management, product marketing campaign analysis, design and development, preferably in financial services or B2B environments, or other directly related experience.
- Demonstrated ability to navigate a complex, matrixed organization to build relationships and drive alignment across stakeholders including product, compliance, legal, sales, and executive teams.
- Strong analytical and problem-solving skills with the ability to assess complex situations, identify root causes, and develop thoughtful, strategic solutions.
- Experience working cross-functionally to deliver multiple go-to-market projects simultaneously and effectively.
- Experience working in project management solutions and sales enablement CRM, a plus.
- Financial services industry experience with an understanding of financial products and services, especially commercial and investment banking, including deposit and lending solutions.
- Familiarity with B2B marketing principles, including understanding of business decision-making processes, value-based messaging, and multi-stakeholder engagement.
- Excellent written and verbal communication skills, with the ability to translate complex products into clear, compelling messages.
- Familiarity with marketing compliance in a regulated industry, including experience working with legal, compliance, and risk teams.
- Strong attention to detail, especially when reviewing marketing materials for accuracy, clarity, and compliance.
- Ability to empathize with commercial clients and translate their needs into effective marketing strategies.
- This is a 5-day in-office position. This is not a hybrid role.
- Location options: Dallas, TX, Houston, TX, or Salt Lake City, UT
Benefits: - Medical, Dental and Vision Insurance - START DAY ONE!
- Life and Disability Insurance, Paid Parental Leave and Adoption Assistance
- Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts
- Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays
- 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience
- Mental health benefits including coaching and therapy sessions
- Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire
- Employee Ambassador preferred banking products
