Commercial Lines Marketing Manager

Towne Family of Companies

$120K — $175K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in commercial insurance marketing
  • In-depth knowledge of property and casualty coverages
  • Established relationships with insurance carriers
  • Strong analytical and negotiation skills
  • Excellent presentation and communication abilities

Responsibilities

  • Lead the placement and marketing of commercial accounts
  • Collaborate with producers and account teams to develop strategies
  • Negotiate coverage and pricing with carriers
  • Translate complex risk strategies into compelling proposals
  • Support producers in delivering tailored insurance solutions

Benefits

  • Comprehensive paid time off package including holidays and sick leave
  • Profit sharing potential
  • Tuition reimbursement for continued education
  • Volunteer opportunities fostering community engagement
Full Job Description
Towne Insurance is seeking a seasoned Commercial Lines Marketing Manager to join our team in Norfolk, Virginia. This position may also be performed out of our Richmond office with frequent travel to Norfolk. This role is ideal for a relationship-driven professional who thrives in a collaborative, sales-focused environment and wants to make a meaningful impact for our production teams and carrier partners. You will play a central role in supporting complex commercial accounts while helping producers and advisors deliver thoughtful, strategic solutions.

As the Commercial Lines Marketing Manager, you will lead the placement and marketing of commercial accounts across multiple industries, collaborating closely with producers, account teams, and carrier partners. You will leverage your deep knowledge of the commercial insurance marketplace, along with your strong carrier partnerships, to negotiate coverage and pricing, guide strategy, and present tailored solutions. Your ability to translate complex commercial risk strategies into compelling proposals will be critical to success.

The ideal candidate brings a strong level of experience in the commercial sector, a technical understanding of all property and casualty coverage concepts, and established relationships with carriers. Strong presentation skills are essential, as you will frequently communicate solutions to both internal teams and external partners. This role requires the ability to travel to other Towne offices and carrier locations as needed and to work effectively in a hybrid environment.

This position follows a core Monday through Friday schedule, 8:30 a.m. to 4:30 p.m., but will also include occasional after-hours events. It offers a comprehensive benefits package that includes paid time off (holidays, PTO, sick leave, and bereavement), profit sharing, volunteer opportunities, tuition reimbursement, and more.

If you are passionate about the commercial insurance industry and want to be part of a values-driven organization, now is the time to take the next step. Apply today to join our commercial insurance marketing team and build rewarding relationships that make a lasting difference.

The good-faith compensation range for this role is expected to be $120,000 to $175,000, based on the role, market, internal equity, and candidate qualifications.

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