About the RoleA fast-moving, pre-seed defense and industrial robotics startup is hiring its first dedicated
Commercial Lead - a foundational go-to-market hire who will work hand-in-hand with the CEO to accelerate revenue, own strategic accounts, and shape how the company scales across private industry, municipal agencies, and defense sectors.
This role is ideal for a commercially minded operator who thrives in early-stage environments, is comfortable with long and complex sales cycles, and wants real ownership and growing autonomy as the business scales. Visa sponsorship is available.
What You'll Do- Co-own top- and mid-funnel sales motions alongside the CEO across industrial, municipal, and defense customer segments.
- Lead discovery calls, outbound outreach, and in-field product demonstrations.
- Manage early accounts through pilots, deployments, and renewals - converting initial wins into multi-site, multi-year agreements.
- Track all touchpoints, follow-ups, and stakeholder progress in CRM tools (HubSpot / Notion).
- Use lead-generation and enrichment tools (e.g., Clay, Hunter, Apollo) to build and source pipeline.
- Build and manage relationships with municipal fire & police departments, distribution partners, and defense system integrators.
- Conduct market research and customer discovery; develop tailored value propositions aligned to buyer priorities and technical fit.
- Identify champions, influencers, and decision-makers across target organizations.
- Write proposals for RFPs, RFIs, and government grants; engage program managers and end-users to surface needs.
- Improve GTM workflows: CRM structure, sales playbooks, partner documentation, and pricing models.
- Collaborate cross-functionally with engineering, product, and operations to translate customer feedback into product priorities.
- Coordinate logistics for trade shows, pilots, and field demo events.
- Contribute to product-market fit iterations and segment prioritization alongside the CEO.
What We're Looking ForRequired:- 5+ years of B2B enterprise sales experience in robotics, defense, or industrial sectors - with a proven track record selling into private industry, municipal agencies, and/or defense programs.
- Experience managing long, multi-pilot sales cycles involving multiple stakeholders and procurement processes.
- Hands-on experience with HubSpot and Notion for CRM tracking, pipeline management, and workflow standardization.
- Demonstrated ability to write proposals for RFPs, RFIs, and government grants.
- Experience engaging government and defense program managers and end-users to identify needs and inform solutions.
- Proven track record building, managing, and renewing multi-site, multi-year customer relationships and channel partnerships.
- Ability to design and improve GTM workflows including playbooks, partner docs, and pricing models.
- Strong cross-functional collaboration skills - comfortable translating customer needs into product priorities with engineering and product teams.
Nice to Have:- Experience with CRM systems such as Salesforce in addition to HubSpot.
- Familiarity with lead-generation tools such as Clay, Hunter, or Apollo.
- Background building or scaling channel/alliance programs with integrators and strategic partners.
- Prior experience in an early-stage or founder-led sales environment.
Compensation & Benefits- Salary: $90,000 - $140,000 USD annually
- Early-stage equity opportunity
- Visa sponsorship available
LocationThis is a
full-time, on-site role based in
Austin, Texas, United States. Candidates should be based in or willing to relocate to the Austin area.
