OverviewTyvekae Roll Goods is looking for a Commercial Excellence & Marketing Operations Lead to translate marketing strategy into disciplined go-to-market execution and measurable business impact.
Reporting to the Commercial Excellence Leader, this role connects Marketing, Sales, Product Management, and Commercial Excellence to strengthen demand generation, lead management, competitive intelligence, and commercial program deployment across regions.
This is an individual contributor leadership role: the successful candidate will lead through influence, governance, and cross-functional collaboration rather than direct people management.
Growth opportunity: Shape scalable commercial operating practices that improve pipeline generation, increase commercial effectiveness, and make market insights easier to act on globally.
Location: Wilmington, DE preferred; Hybrid schedule with an expectation of 4 days onsite and 1 day remote per week.
Remote work may be considered for qualified candidates.
Travel: ~10%
Key Responsibilities1. Go-to-Market Activation & Program Management
- Translate strategic priorities into sales plays and scalable growth programs.
- Lead program execution across regions, ensuring clear governance, accountability, and performance tracking.
- Define objectives, timelines, success metrics, and stakeholder alignment.
- Drive continuous optimization to maximize business impact.
2. Competitive Intelligence & Market Insights
- Establish and manage a competitive intelligence and market insights framework for Tyvekae Roll Goods.
- Analyze market trends, competitor activity, customer needs, and growth opportunities.
- Translate insights into actionable recommendations and strategic decisions.
3. Continuous Improvement & Best Practice Deployment
- Improve marketing effectiveness through standardized processes, governance, and best practices.
- Promote knowledge sharing and scalable ways of working across regions.
- Use data and performance insights to drive continuous improvement.
What Success Looks Like
- Successful global deployment of Sales Plays with strong adoption and measurable business results.
- Improved commercial effectiveness through scalable processes and disciplined execution.
- Enhanced market and competitive insights that support better decision-making.
Essential Leadership Behaviors
- Ownership and accountability for results.
- Influences and collaborates effectively across a matrix organization.
- Builds trust and alignment across functions and regions.
- Makes data-driven, customer-focused decisions.
- Continuously improves, simplifies, and scales processes.
- Demonstrates a growth mindset and promotes learning.
Minimum Qualifications
- 5+ years in B2B Marketing Operations, Commercial Excellence, Demand Generation, Strategic Marketing, or Program Management.
- Education: Bachelors degree in a related field such as marketing or business
- Strong project management, stakeholder management, communication, organizational, and analytical capabilities. Ability to influence and drive alignment without direct authority.
Preferred Qualifications
- Education: MBA
- Experience using CRM and analytics platforms to improve business performance and processes; Salesforce, Power BI, Tableau, or similar platforms
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