The Opportunity 

This position works out of our Madison, WI location within the Cancer Diagnostics business. 

We're empowering smarter medical and economic decision-making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbott's diagnostics instruments, providing lab results for millions of people. Our diagnostic solutions are used in hospitals, laboratories, and clinics around the globe, helping clinicians make informed decisions across a broad range of health conditions, including cancer. 

As a Commercial Development Manager, you'll lead commercialization strategy and execution for assigned products and programs, with a focus on supporting the follow-up colonoscopy program. You'll translate business objectives into actionable marketing, financial, and cross-functional plans that drive product adoption, growth, and long-term business performance. 

What You'll Work On 

• Develop and execute short- and long-term commercialization, positioning, and competitive strategies to support product growth, market share, revenue, and profit objectives. 

• Create and implement marketing programs, sales tools, promotional materials, advertising plans, and product messaging that enable effective field execution and strengthen product branding. 

• Lead cross-functional initiatives with Sales, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Marketing, executive leadership, and external partners to deliver strategic programs and business objectives. 

• Manage product financial performance, including AP&G budgets, sales revenue, profit margin, and P&L-related objectives; analyze results and present business and marketing programs to senior leadership. 

• Use market research, customer insights, claims testing, and data analysis to inform product strategy, evaluate opportunities, and support commercialization decisions. 

Required Qualifications 

• Bachelor's degree in Marketing or an equivalent combination of education and relevant work experience. 

• Three (3) or more years of progressively responsible product or brand marketing experience in healthcare, OTC, consumer packaged goods, or a combination of these areas. 

• Demonstrated leadership and project management experience, including the ability to lead cross-functional teams and drive initiatives from strategy through execution. 

• Strong communication and presentation skills with the ability to collaborate with internal and external stakeholders and present effectively to senior management. 

• Strong analytical, business, and financial management skills, including experience evaluating product performance, revenue, margins, and business results. 

• Advanced proficiency with Microsoft Word and Excel. 

Preferred Qualifications 

• Master's degree; MBA strongly preferred due to the business complexity and strategic focus of the position. 

• Experience developing product positioning, competitive selling strategies, and commercialization plans for complex products or services. 

• Experience managing advertising, promotional, market research, or agency/vendor initiatives. 

• Demonstrated experience with product-level financial ownership, budget administration, and P&L accountability. 

Apply Now 

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/ 

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. 

Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers. 

The base pay for this position is

In specific locations, the pay range may vary from the range posted.