GitLab Inc.

Commercial Account Executive - Mid-Market, Canada

GitLab Inc.$80K — $120K *
US-AnywhereRemote in Canada
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience selling SaaS solutions, particularly in DevSecOps or software development industries.
  • Experience managing a mid-market territory as the primary point of contact, from prospecting to expansion.
  • Proven skills in building strong customer relationships, including negotiation and closing.
  • Demonstrated ability in consistent prospecting and maintaining an accurate sales pipeline.
  • Strong collaboration skills with cross-functional teams, including sales development and customer success.
  • Clear communication skills for presenting complex value propositions and documenting insights.
  • Genuine interest in GitLab's technology and understanding of customer business challenges.

Responsibilities

  • Own and manage a diverse book of business within the Mid-Market segment in your territory.
  • Focus on accounts with 250 to 1,999 employees, handling various project sizes and complexities.
  • Articulate and tailor the value of GitLab’s AI-powered solutions to meet customer needs.
  • Develop and maintain a healthy sales pipeline through effective prospecting and qualification.
  • Document key sales processes, including buying criteria and decision makers, to streamline sales cycles.
  • Collaborate with sales, marketing, and technical teams to maximize customer success and expand GitLab’s reach.
  • Engage in proactive customer adoption efforts to minimize churn and actively participate in forecasting.

Benefits

  • Comprehensive health, financial, and well-being support.
  • Flexible Paid Time Off policy.
  • Access to Team Member Resource Groups.
  • Equity Compensation and Employee Stock Purchase Plan.
  • Funding for growth and development opportunities.
  • Parental Leave for new parents.
Full Job Description
An overview of this role

As a Commercial Account Executive, Mid-Market, you'll be the primary point of contact for prospective and existing customers in our mid-market segment, helping organizations modernize how they plan, build, secure, and ship software with GitLab's AI-powered DevSecOps platform. You'll own a broad book of business in your territory and serve as a strategic, trusted advisor to your accounts as you prospect, run complex sales cycles, and guide customers on their journey with GitLab to achieve clear business outcomes while supporting adoption and reducing churn. You'll collaborate closely with Sales Development, Solutions Consultant, Renewals, Partners, and Sales leadership, using value-based selling and structured sales methodologies (such as MEDDPICC and Command of the Message) to build a healthy pipeline, run accurate forecasts, and support revenue goals across a wide range of deal sizes.

Must be located in Canada.
What you'll do
  • Own and manage a broad Mid-Market book of business as the primary point of contact in your territory, focusing on new and expansion opportunities.
  • Focus on customer accounts with 250 to 1,999 employees, managing the spectrum of project sizes and complexity within the mid-market segment.
  • Articulate the value of GitLab's AI-powered DevSecOps platform to Mid-Market prospects and customers, tailoring messaging to their business and technical needs.
  • Build and maintain a healthy pipeline through consistent prospecting, qualification, and advancement of opportunities, using structured methodologies (such as MEDDPICC and Command of the Message) to support your pipeline and revenue goals.
  • Document buying criteria, decision processes, next steps, and key stakeholders to run disciplined, well-orchestrated sales cycles.
  • Collaborate with sales development, customer success, renewals, marketing, technical teams, and partners to deliver a cohesive pre- and post-sales experience, co-sell and close opportunities, and expand GitLab's footprint while delivering added value for customers.
  • Support customer adoption of GitLab solutions, proactively work to reduce churn and contraction, and participate in quarterly forecasting and territory planning.
  • Contribute to continuous improvement by sharing win/loss insights, updating the sales handbook, and being a clear voice of the customer into the product via our public issue tracker.
What you'll bring
  • Experience selling SaaS solutions by leading value-based conversations with technical and business stakeholders, ideally including development or DevSecOps teams.
  • Ability to manage a broad mid-market territory as the primary point of contact, owning a book of business from prospecting through close, adoption, and expansion.
  • Skill in building and maintaining strong customer relationships, including effective discovery, negotiation, and closing to support long-term customer outcomes.
  • Comfortable driving consistent outbound prospecting activity, creating and maintaining a healthy pipeline, and maintaining accurate territory and forecast documentation.
  • Ability to collaborate closely with cross-functional partners (sales development, customer success, renewals, marketing, partners, and technical teams) to coordinate account strategies.
  • Clear and structured communication skills, including presenting the GitLab value proposition to different audience levels and documenting customer insights and lessons learned.
  • Interest in GitLab, open source, and tools that support software development, with the ability to connect customer business challenges to GitLab's DevSecOps platform.
  • Willingness to travel to meet customers and attend events as needed, and openness to bringing relevant, transferable sales experience from a variety of backgrounds.
About the team

The Commercial Account Executive - Mid-Market role sits within GitLab's broader Sales organization, focused on helping mid-market customers adopt and expand their use of our AI powered DevSecOps platform. You'll be part of a distributed team of Account Executives, Sales Development, Solution Consultants, Renewals, and Partners who work asynchronously across regions to manage a broad book of business and a wide range of opportunity sizes. Our mission is to guide customers through their journey with GitLab, from first evaluation to long term value realization, by developing new business, strengthening customer relationships, and supporting healthy product adoption. We collaborate closely through shared playbooks, our sales handbook, and GitLab itself to stay aligned on territory plans, pipeline health, and best practices. For more on how we work, see the Commercial Account Executive Handbook.

Remote-Global

How GitLab Supports Full-Time Employees
  • Benefits to support your health, finances, and well-being
  • Flexible Paid Time Off
  • Team Member Resource Groups
  • Equity Compensation & Employee Stock Purchase Plan
  • Growth and Development Fund
  • Parental Leave

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

About GitLab Inc.

GitLab Inc. is a web-based Git repository manager that provides source code management, continuous integration and deployment, and other software development-related tools. GitLab Inc. was founded in 2011 by Dmitriy Zaporozhets and Valery Sizov. The company has more than 1,400 employees and more than 100,000 customers. GitLab is a single application for the entire software development lifecycle. From project planning and source code management to CI/CD, monitoring, and security. GitLab helps teams accelerate software delivery and reduce the cycle time to bring ideas to market. GitLab is a remote-first company, with team members located in more than 65 countries.
Learn more about GitLab Inc.
Size
1,400 employees
Market Cap
$6.5 billion
Industry
Founded
2014
NASDAQ

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