Commerce Media Manager

Starcom Mediavest Group Germany Gmbh

$75K — $107K *
Plano, TX 75025In-Person
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree and 5-7 years in digital media, with over 4 years focused on SEM/e-Commerce/Shopper Marketing
  • Experience in team management preferred
  • Deep understanding of digital media and media planning, especially with Amazon
  • Detail-oriented with strong analytical skills
  • Proficient in quantitative research and data interpretation
  • Skilled in Microsoft Office tools (Word, PowerPoint, Excel)
  • Exceptional communication abilities, both verbal and written

Responsibilities

  • Act as primary client contact for daily activities
  • Develop and execute search strategies and analyses for client campaigns
  • Supervise team members in search campaign monitoring and optimization
  • Drive best practices for paid shopper marketing across different tactics
  • Maintain quality assurance for campaign execution
  • Draft media strategies and translate them into actionable recommendations
  • Manage retailer and vendor RFPs with a focus on audience targeting

Benefits

  • Paid Family Care for parents and caregivers
  • Support for Adoption, Surrogacy, and Fertility
  • Assistance with pet adoption
  • Employee Assistance Programs and wellness reimbursements
  • Tuition Assistance
  • Flexible Paid Time Off policies including vacation and holidays
  • 'Work Your World' program for remote work flexibility
  • Participation in Business Resource Groups for diversity and inclusion
Full Job Description
Job Description

We're looking for an outstanding Manager of Commerce Media - someone who can win the hearts of clients, inspire junior staff, and skillfully juggle multiple pieces of business. This is an opportunity for a digital media star, with Amazon-specific experience, to actively drive performance for one of the largest brands on the planet. In this role, you can make a real difference in our clients' business and our own.

Sound like you? Read on.

Responsibilities

As the Manager of Commerce Media, you'll manage the strategic components within an integrated Shopper Marketing campaign. You will lead a team of Sr Analysts and Analysts within the Search and Prevision capability team to establish performance metrics, report results and foster client and vendor relationships. You'll identify optimizations, support the build of client decks and attend client meetings as the face of our digital media plans.

Most importantly, you must possess a strong inner drive to bring your knowledge and hands-on self-serve expertise on Amazon to a growing team and enjoy working with some of the finest minds in the industry.

Day to day your role includes:
  • Serving as a primary contact for day-to-day clients
  • Spearheading the development of search strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy)
  • Oversee Sr Analysts and Analysts and ensure daily search campaign monitoring, optimization, reporting and testing
  • Establishing and driving paid shopper marketing best practices to assimilate across tactics and activations
  • Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision
  • Write and deliver media strategies, and overseeing the translation of these strategies into final media recommendations
  • Ensuring that media deliverables meet and align with client goals and objectives
  • Lead retailer and vendor RFPs, with attention to audience targeting strategy and use of best practices
  • Overseeing performance forecasts, budget allocations and providing data-based rationale for these recommendations
  • Prioritize teamwork and delegating responsibilities
  • Providing creative solutions to client challenges
  • Lead client facing recaps
  • Understanding big picture implications and how insights can be applied in other programs and environments
  • Understand and explain attribution model across retail search partners
  • Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
  • Developing and maintaining quality control procedures for campaign implementations
  • Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
  • Adopting established account management standards and program management best practices
  • Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
  • Active knowledge sharing with capability and broader agency
  • Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
  • Contribute to Commerce COE to support capability development across the agency
  • Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group


Qualifications

  • A four-year degree and 5 to 7 years of digital media experience, 4+ years of SEM/e-Commerce/Shopper Marketing experience
  • Prior experience managing direct report(s) preferred
  • Strong familiarity with the digital environment and a clear understanding of media planning and buying process Retailer priority is Amazon. Platforms: SKAI or Pacvue experience preferred)
  • Keen attention to detail and an analytical approach to achieving objectives
  • Solid quantitative and research skills, and proven data interpretation capability
  • Fluency with Microsoft Office (Word, PowerPoint, Excel).
  • Excellent client presence and ability to lead discussions with internal and external leadership
  • Strong ability to understand client objectives and how they translate into search and media strategies
  • Excellent communication and writing skills-you're poised, precise, and above all, kind when relating to others
  • Willingness to travel as needed - you're open to new places, new faces and new ideas
  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL• E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation


Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period.

Compensation Range: USD $75,050.00 - USD $107,835.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/5/2026.

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