Becton, Dickinson and Company

Clinical Marketing Manager- Laboratory Services

Becton, Dickinson and Company • $120K — $192K *
Vernon Hills, IL 60061In-Person
Healthcare
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Life Sciences; Lab Professional credentials preferred.
  • 5+ years of clinical or product marketing experience.
  • Strong customer-centric mindset for relationship building.
  • Knowledge of specimen collection, preanalytical quality, and workflows preferred.
  • Excellent communication, presentation, and interpersonal skills.
  • Proven project management skills in a matrixed organization.
  • Understanding of clinical and lab trends, with experience engaging KOLs.

Responsibilities

  • Execute clinical marketing strategies to enhance Specimen Management portfolio.
  • Collaborate with cross-functional teams for go-to-market planning and content development.
  • Lead clinical marketing initiatives from concept to execution.
  • Build relationships with healthcare professionals to enhance brand credibility.
  • Support peer-to-peer engagement and educational initiatives.
  • Serve as a preanalytical subject matter expert for marketing materials.
  • Analyze market trends and customer insights to inform marketing strategies.

Benefits

  • On-site collaboration fostering creativity and effective problem-solving.
  • Minimum of 4 days in-office presence to support workplace culture.
  • Recognition of flexibility and work-life balance considerations.
Full Job Description
Job Description

The Clinical Marketing Manager- Laboratory Services role is responsible for executing clinical marketing strategies that elevate the clinical value, differentiation, and adoption of preanalytical solutions. This individual contributor role bridges preanalytical expertise with commercial objectives-translating clinical insights into impactful marketing initiatives, evidence-based messaging, customer education, and field enablement-while partnering with professional societies and key opinion leaders (KOLs) to expand market impact and strengthen BD's thought leadership in Specimen Management.

Key Responsibilities

Clinical Marketing Execution & Cross-Functional Partnership
  • Execute clinical marketing strategies that amplify the clinical value and differentiation of the Specimen Management portfolio.
  • Partner with cross-functional stakeholders to support go-to-market planning, campaign development, customer-facing content, and field readiness initiatives.
  • Collaborate cross-functionally with marketing, sales, medical affairs, clinical, and commercial teams to develop and execute aligned clinical marketing strategies and messaging.
  • Lead key clinical marketing initiatives from concept through execution, partnering across functions to deliver programs, tools, and campaigns that support commercial success.
  • Serve as a strong cross-functional partner and influencer, building alignment, managing multiple priorities, and contributing to a collaborative, innovative, and high-performing team environment.


Clinical Advocacy & Engagement
  • Build and nurture relationships with laboratorians, physicians, nurses, infection preventionist and advocacy groups to enhance brand presence, clinical credibility, and customer relevance.
  • Support the development and execution of peer-to-peer engagement programs, educational initiatives, and omnichannel efforts that drive customer engagement and demand.
  • Serve as a preanalytical clinical subject matter expert, supporting the creation of marketing collateral, clinical claims support, customer education, sales enablement tools, and thought leadership programs.
  • Analyze market trends, clinical literature, customer insights, and competitive intelligence to inform strategic decisions and optimize marketing initiatives.


BD Excellence
  • Ensure compliance with regulatory, legal, and accreditation requirements in all clinical marketing activities and content development.
  • Manage projects, agency or program resources, and timelines effectively to support strategic priorities and business objectives.
  • Continuously identify opportunities for process improvement, innovation, and stronger translation of clinical evidence into compelling customer-facing value propositions.


Qualifications
  • Bachelor's degree in Life Sciences required, Lab Professional credentials strongly preferred; advanced degree preferred.
  • 5+ years of progressive experience in clinical marketing, product marketing, clinical or preanalytical education, or related commercial clinical roles.
  • Customer centric mindset with the ability to build trust and rapport with laboratory and clinical stakeholders and key opinion leaders.
  • Strong understanding of specimen collection, preanalytical quality, infection prevention, and preanalytical and specimen management workflows preferred.
  • Strong communication, presentation, collaboration, and interpersonal skills, with the ability to influence without direct authority.
  • Proven ability to manage complex projects, synthesize clinical and business needs, and drive cross-functional collaboration in a matrixed organization.
  • Demonstrated customer centricity and strong knowledge of clinical and lab trends, customer workflows, and evidence-based problem solving; experience engaging clinicians and key opinion leaders preferred.
  • Proximity to Franklin Lakes, NJ office is highly preferred to support team connection and collaboration onsite.


At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

Primary Work Location
USA NJ - Franklin Lakes

Salary Range Information
$120,300.00 - $192,400.00 USD Annual

About Becton, Dickinson and Company

BD is a global technology company that provides diagnostics and technologies for frontliners. Through their solutions and services, they assist scientists in detecting diseases and advanced researchers' on developing diagnoses and therapeutics. BD was established in 1897 by Farleigh Dickinson and Maxwell Becton in East Rutherford, New Jersey.

Becton, Dickinson and Company Careers

Join the innovative world of Becton, Dickinson and Company (BD), a global medical technology company that is actively seeking driven, dedicated professionals to join our team. At BD, we are committed to advancing the world of health by improving medical discovery, diagnostics, and the delivery of care. This commitment provides the foundation for a workplace where you can engage in meaningful work and where job opportunities abound.

Work You’ll Do

At BD, you will be part of a culture that values diversity, leadership, and innovation. Our team members are empowered to lead and inspire from day one. Join us and contribute to our mission of advancing the world of health through your professional skills and personal passion.

Transform Your Career

BD offers a unique position in the marketplace that combines industry expertise, leadership in medical innovation, and a collaborative culture to help you grow your career. Whether you are looking for an entry-level position or a more senior role, we provide the tools and support for your professional growth through comprehensive training and development programs.

Innovative Work Environment

Our team at BD is composed of more than 65,000 associates across the globe. These dedicated professionals work at the intersection of technology and healthcare, where they drive innovation and ensure that we stay ahead in a rapidly evolving industry. By joining BD, you will work alongside some of the brightest minds in the industry.

Internship and Employment Opportunities

Start your career with BD through our internship programs or dive straight into a full-time position. We offer a range of opportunities that allow you to explore different areas of our business and find a path that aligns with your career goals. Our hiring process is designed to be transparent and engaging, ensuring that all candidates—whether submitting a resume for an internship or a senior position—feel valued and informed.

Benefits and Culture

BD is proud to offer competitive benefits that support the health, well-being, and financial security of our employees and their families. From comprehensive health insurance to employee wellness programs and flexible working arrangements, we prioritize the well-being of our team members. Our inclusive culture encourages networking, continuous learning, and the sharing of ideas in a diverse and welcoming environment.

Join Our Team

Explore the job opportunities at BD and discover how your expertise can help shape the future of healthcare. Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players.

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Explore Careers at BD

Whether you're preparing for your first interview or looking to advance into a leadership role, BD offers career paths that foster continuous growth and innovation. Join us in our mission to improve medical outcomes and enhance patient care worldwide.

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At Becton, Dickinson and Company, we are more than just a company; we are a community that is dedicated to making a difference in the lives of people all around the world.
Learn more about Becton, Dickinson and Company
Size
75,000 employees
Market Cap
$72 billion
Industry
Healthcare
Net Income
$1.6 billion
Founded
1897
5 Year Trend
+9.3%
Revenue
$18.2 billion
NASDAQ
BDX
* Ladders Estimates

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