Clinical Digital Creative Manager - Patient Recruitment
Job ResponsibilitiesDigital Creative Strategy & Leadership- Lead the creative strategy, concept development, and execution of digital creatives supporting patient recruitment and engagement across clinical trials and therapeutic areas.
- Own the end-to-end creative lifecycle-from initial brief and insight development through concepting, production, delivery, and iterative optimization.
- Translate study protocols, recruitment goals, audience insights, and channel strategies into compelling creative ideas, messaging frameworks, and visual directions
- Establish and evolve creative best practices that balance innovation, performance, patient empathy, and regulatory compliance.
Creative Direction & Development- Provide hands-on creative direction across digital assets, including paid and organic social, display, video, trial websites, landing pages, email, and emerging formats.
- Guide the development of creative territories, narratives, and design systems tailored to patient motivations, barriers, and health information-seeking behaviors.
- Review and refine creative concepts and executions to ensure consistency, quality, accessibility, and alignment with brand and study objectives.
- Partner closely with Medical/Legal/Regulatory teams to ensure all creatives are compliant, accurate, and ethically sound without compromising impact.
Strategic Counsel & Stakeholder Partnership- Serve as a senior creative advisor to internal teams, sponsors, and CRO partners on how creative can solve recruitment challenges and improve engagement.
- Lead creative discussions and presentations, articulating the "why" behind creative decisions and how they tie to recruitment goals and performance outcomes.
- Collaborate with account and strategy leads to shape creative briefs grounded in data, insights, and real-world recruitment dynamics.
Creative Performance & Optimization- Partner with analytics and paid media teams to define creative performance frameworks and success metrics (e.g., engagement, click-through rate, conversion quality).
- Use performance data, testing results, and qualitative feedback to inform creative optimization and evolution across formats and channels.
- Champion A/B testing, rapid iteration, and continuous improvement of creative assets to maximize efficiency, relevance, and participant quality.
Cross-Functional & Team Leadership- Act as a central creative lead across Account, Strategy, Paid Media, Analytics, Technology, and Medical/Legal/Regulatory teams.
- Mentor and develop designers, copywriters, and creative team members, setting a high standard for craft, collaboration, and strategic thinking.
- Foster a collaborative creative culture that encourages innovation while operating effectively within healthcare and regulatory constraints.
Qualifications- 6-8+ years of experience in digital creative strategy, creative management, or creative direction within an agency or in-house environment; healthcare or clinical trial experience required.
- Proven experience leading the development of digital creatives across social, web, paid media, and content ecosystems, from concept through execution.
- Strong understanding of patient-centric communication and the healthcare landscape, including regulatory considerations (e.g., fair balance, IRB review, informed consent).
- Demonstrated ability to translate complex information into clear, engaging, and empathetic creative messaging and visual storytelling.
- Experience collaborating closely with paid media and analytics teams to align creative with channel strategy and performance outcomes.
- Track record of delivering senior-level creative counsel and influencing stakeholders across disciplines and levels.
- Strong leadership presence with experience mentoring creatives and overseeing multiple workstreams or accounts.
- Exceptional presentation and storytelling skills, with the ability to clearly articulate creative rationale and strategy.
- Proficiency with Microsoft PowerPoint and familiarity with digital production workflows and creative tools.
- Interest in or experience leveraging generative AI, automation, and emerging creative technologies to enhance creative development and efficiency.
Get to know Syneos HealthOver the past 5 years, we have worked with 94% of all Novel FDA Approved Drugs, 95% of EMA Authorized Products and over 200 Studies across 73,000 Sites and 675,000+ Trial patients.
No matter what your role is, you'll take the initiative and challenge the status quo with us in a highly competitive and ever-changing environment. Learn more about Syneos Health.
http://www.syneoshealth.com
Additional InformationTasks, duties, and responsibilities as listed in this job description are not exhaustive. The Company, at its sole discretion and with no prior notice, may assign other tasks, duties, and job responsibilities. Equivalent experience, skills, and/or education will also be considered so qualifications of incumbents may differ from those listed in the Job Description. The Company, at its sole discretion, will determine what constitutes as equivalent to the qualifications described above. Further, nothing contained herein should be construed to create an employment contract. Occasionally, required skills/experiences for jobs are expressed in brief terms.
