Chief Operating Officer - Rise Wellness Seeking a disciplined, high-ownership business leader who runs the full business - not just operations - for a fast-growing consumer brand portfolio as part of a publicly traded company. This leader will be accountable for overall performance across two emerging, high-growth brands, supported by a lean and highly accountable team. Rise's CEO is a proven visionary and revenue-driver, focused on sales, brand, and key relationships. This role exists to run everything else - translating vision into a well-managed, profitable business. The right leader partners closely with the CEO on strategy and long-term direction while owning full business execution: operations, financial performance, marketing execution, people, and cross-functional alignment. They build systems that scale, drive margin discipline, lead confidently through ambiguity, and create calm in a high-growth environment. This is both a strategic and hands-on role. Rise is in an aggressive growth phase - building top-line momentum and taking market share - while building the operational and margin discipline needed to drive toward sustainable profitability. The right leader is equally comfortable shaping that long-term direction and personally solving today's operational bottlenecks. Who We Are Looking For Rise is seeking a highly capable, forward-thinking Chief Operating Officer to run the day-to-day business across the Rise Wellness portfolio - spanning operations, finance, marketing execution, and people - and to serve as a trusted right hand to the CEO. In partnership with USANA's shared operations team, this leader directs outcomes across supply chain, co-manufacturing, procurement, demand planning, S&OP, inventory management, logistics, commercialization readiness, and operational infrastructure. Beyond operations, this person owns financial performance, marketing execution, and go-to-market alignment, and organizational health across the business. They partner closely with the CEO on business direction and long-term strategy - bringing sound judgment, financial discipline, and a broad, general-management view of the entire business - while ensuring disciplined margin management, strong cash flow awareness, and scalable systems across every function. We're looking for a seasoned business leader - someone who has run a full P&L, not just a functional area - who combines confident, principled decision-making with an adaptable, roll-up-your-sleeves leadership style. The ideal candidate thrives in a lean, high-growth environment, comfortable owning outcomes across the entire business rather than a single function, and has a credible voice on where the business is headed. What You Will Do as Rise's COO • Own accountability for operational outcomes across both brands, ensuring alignment with growth strategy • Direct and hold accountable USANA's shared operations team on supply chain, co-manufacturing partnerships, procurement, and vendor negotiations, representing Rise's priorities and standards • Set forecasting, S&OP, and inventory targets in partnership with USANA's ops team, and hold the line on service-level excellence • Improve gross margin through cost optimization and disciplined operational oversight, working through USANA's operating infrastructure • Own the full P&L and overall business performance across both brands • Own financial performance and margin management in partnership with finance, including budgeting, forecasting, and capital allocation discipline • Oversee marketing execution and go-to-market alignment, ensuring initiatives connect to overall business strategy and ROI • Define scalable systems and KPIs across operations, finance, and marketing, in coordination with USANA's teams who administer shared platforms • Ensure operational readiness for retail expansion and new product launches • Own organizational health - team structure, hiring, and performance across all functions reporting into this role • Strengthen cross-functional accountability and execution cadence across Rise and USANA teams • Serve as a strategic thought partner to the CEO on capital allocation, growth pacing, and long-term scaling What Success Looks Like in This Role Operational Clarity & Control • Forecast accuracy and inventory discipline that support confident growth • Clean execution of new product launches and retail expansions • Reliable service levels across key accounts Margin & Cash Discipline • Improved gross margins through supplier optimization and cost control • Clear visibility into working capital and inventory health • Demonstrable progress toward sustainable profitability alongside continued growth Systems That Scale • Implementation of fit-for-growth operational infrastructure • KPI dashboards that provide real-time visibility into performance • Automated and standardized processes that reduce fire drills Whole-Business Ownership & Strategic Partnership • Trusted right-hand and thought partner to the CEO on business direction • Clear accountability and strong results across operations, finance, and marketing - not just one function • Early identification of operational risks and growth bottlenecks • Balanced, data-driven guidance on scaling decisions Calm, Accountable Leadership • Creates clarity in fast-moving environments • Builds a culture of ownership and accountability • Leads with confidence without creating unnecessary complexity Qualifications • Prior experience as a CEO, President, or General Manager with full P&L ownership strongly preferred • 10+ years of leadership experience in CPG, food & beverage, or better-for-you brands • Proven experience scaling brands from entrepreneurial stage to $75M+ revenue • Broad business leadership across operations, finance, and marketing - not solely a functional specialist • Experience directing outcomes through a shared-services or matrixed operating model, not just a direct team • Strong financial acumen with command of gross margin, unit economics, working capital, and capital allocation • Commercial and marketing fluency - able to connect brand, sales, and marketing decisions to overall business performance • Entrepreneurial mindset with comfort operating in ambiguity • Strong cross-functional leadership and communication skills, including influence without direct authority • High integrity and strong ethical values Benefits of Being Part of the Rise Family We offer a robust package including health, dental, vision, life, and disability insurance; an on-site medical and mental health clinic; chiropractic and massage services; fitness classes and a full-service gym; 401(k) match; paid parental leave; and generous paid time off to support work-life balance.