Chief Marketing Officer

The Ward Law Group, PL

• $200K — $240K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in senior marketing leadership roles (CMO, VP, SVP) with substantial team management experience.
  • Proven success in scaling marketing from $50M to $250M+ with consistent 30%+ year-over-year growth.
  • Experience managing annual marketing budgets exceeding $10M with clear ROI results.
  • Expertise across full funnel marketing strategies, including SEO, PPC, PR, and social media.
  • Proficient in Salesforce, CallRail, Google Analytics, and AI-based marketing tools.
  • Prior experience in regulated industries like legal or healthcare, with an understanding of compliance issues.
  • Bachelor's degree in Marketing or Business; MBA preferred.
  • Bilingual English/Spanish preferred, with experience targeting multicultural audiences.

Responsibilities

  • Develop and implement a comprehensive national marketing strategy to enhance brand presence and revenue.
  • Oversee the marketing team, currently at 12, with plans to expand to 15-25 members.
  • Establish and monitor performance metrics for all marketing campaigns to ensure effectiveness and ROI.
  • Localize marketing efforts for diverse regions, including bilingual adaptations for Hispanic audiences.
  • Manage the annual marketing budget and negotiate vendor contracts for optimal outreach.
  • Utilize technology and automation tools to enhance marketing effectiveness and streamline operations.
  • Collaborate with cross-functional teams to ensure alignment on client acquisition and conversion.

Benefits

  • Professional development and continuing education support.
  • Collaborative and growth-oriented team environment.
  • Health benefits including medical, dental, and vision coverage.
  • Comprehensive life insurance and disability coverage.
  • 401(k) Retirement Plan with pre-tax and Roth options.
  • Health and Dependent Care Spending Accounts (HSA & DCFSA).
  • Tuition assistance and generous paid time off.
Full Job Description
Job Description

The Ward Law Group is a nationally recognized, mission-driven law firm serving immigrant families and underserved communities with excellence, compassion, and faith-rooted service. Recognized as one of the Best Places to Work for consecutive years, we're scaling from $100M to $250M+ in revenue, with active expansion across Florida (Miami, Orlando), New York, and Texas.

We're looking for a transformational, hands-on CMO to lead this next chapter of growth - someone who can build a national brand, scale a high-performing team, and turn marketing data into business results.

What You'll Own

Marketing Strategy & Growth
  • Build and execute a national marketing strategy that scales revenue and brand reputation across multiple states.
  • Own the full funnel: paid media, SEO/SEM, PR, TV/radio, influencer, community outreach, and brand storytelling.

Team Leadership
  • Lead and grow a marketing team - currently 12 professionals, scaling to 15-25+ (social, digital, paid, creative, content).
  • Hire, mentor, and build internal career pathways for top talent.

Performance & Analytics
  • Define and track KPIs across all campaigns - CAC, CPL, cost-per-signed-case, and ROI.
  • Build dashboards and reporting cadences that drive weekly/monthly strategic decisions.

Multicultural & Multi-State Expansion
  • Localize and adapt campaigns for Miami, Orlando, NYC, and Texas markets - including bilingual (English/Spanish) audiences.
  • Navigate state-specific Bar/legal advertising compliance requirements.

Budget & Vendor Management
  • Owns annual marketing budget.
  • Negotiate vendor/media contracts and hold partners accountable to ROI.

Technology & Automation
  • Leverage Salesforce, CallRail, Google Analytics, and AI-powered tools to streamline processes and scale results.

Cross-Functional Alignment
  • Work closely with Intake, Legal Ops, and Sales to ensure the end-to-end client journey is cohesive and high-converting.

Executive Partnership
  • Sit on the Executive Leadership Team and translate marketing performance into business strategy for firm leadership.

Work Arrangement
  • Miami Lakes HQ, NYC office, or Remote (travel to FL, NY, and TX offices required as needed)


Qualifications

What You Bring
  • 10+ years in senior marketing leadership (CMO, VP, SVP) with 7+ direct reports and teams of 20+.
  • Track record scaling marketing in a company that grew from $50M to $250M+, with 30%+ YoY growth.
  • Managed $10M+ annual budgets with demonstrable ROI.
  • Deep, full-funnel expertise: SEO, Google Ads, Meta, TikTok, Local Service Ads (LSA), YouTube, SEMrush, TV/radio, PR, influencer.
  • Experience with Salesforce, CallRail, Google Analytics, and AI-driven marketing tools.
  • Experience in a regulated industry (legal, healthcare, insurance, financial services) - understands compliance and reputation-driven acquisition.
  • Bachelor's degree in Marketing, Business, or related field (MBA strongly preferred).
  • Strongly preferred: Bilingual English/Spanish, experience marketing to Hispanic/multicultural audiences, multi-state expansion experience.
  • Willing to work on-site in Miami Lakes, or remote with travel to NY and TX offices as needed.


Additional Information

Compensation & Benefits
  • Competitive salary commensurate with experience
  • Professional development and continuing education support
  • Collaborative, growth-oriented team environment
  • Medical, dental & vision
  • Hospital plans
  • 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
  • Life Insurance (Company paid Basic Life and AD&D as well as voluntary Life & AD&D for the employee and dependents)
  • Company paid short and long-term disability
  • Health & Dependent Care Spending Accounts (HSA & DCFSA)
  • Employee Assistance Program
  • Tuition Assistance
  • Paid time off and paid holidays

The Ward Law Group is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at The Ward Law Group via email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from The Ward Law Group HR/Recruitment will be deemed the sole property of The Ward Law Group. No fee will be paid if the candidate is hired by The Ward Law Group as a result of the referral or by other means.

Videos To Watch
https://youtu.be/pxiz6lpsb_8
https://youtu.be/MSGQxF9oSms
https://youtu.be/_YpQOOxktsQ?si=QL_n3So7bCsFg9S-
https://youtu.be/y9NlYtXleHk
https://youtu.be/bgsq4TI57Ec

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