General Motors

Chevrolet Marketing Strategy & Intelligence Manager

General Motors • $110K — $130K *
Warren, MI 48089Hybrid
Manufacturing & Automotive
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor’s degree required; Master’s degree is a plus
  • 7-10+ years in advertising/marketing, with research, strategy, or insight experience
  • Proven ability to deliver insights and recommendations for brand marketing leaders
  • Experience managing multi-channel creative and brand equity analysis
  • Strong grasp of digital and traditional advertising channels
  • Leadership skills in critical thinking and storytelling
  • Proficient in Excel, PowerPoint, with Tableau and PowerBI as a bonus

Responsibilities

  • Implement performance measurement frameworks for marketing campaigns
  • Conduct post-campaign analysis for future strategy guidance
  • Collaborate with internal teams to define key performance indicators
  • Develop data-driven narratives with the Global Strategy Intelligence Lead
  • Lead presentations on brand performance to senior leadership
  • Guide creative execution to align with brand goals
  • Manage ad-hoc analyses to identify marketing opportunities

Benefits

  • Hybrid work model with at least three days in the office
  • Possibility of relocation benefits
  • Opportunity for continuous learning and best practice institutionalization
Full Job Description

Job Description

The Chevrolet Integrated Intelligence Manager is a brand focused creative and brand equity intelligence provider within the Marketing Strategy Intelligence team, ensuring data-informed decision-making across product marketing (left) and marketing strategy (center) pillars in the marketing organization

This role is responsible for tracking and providing insights on brand equity, imagery and creative performance objectives, crafting compelling data-driven narratives that optimize marketing efforts.

The successful candidate must possess a strong blend of marketing, brand equity, creative and brand research experience, with expertise in defining, analyzing creative and equity performance measurement to influence and shape brand positioning and creative strategy.

WHAT YOU’LL DO:

Brand & Creative Performance Insights

  • Implement performance measurement frameworks for marketing campaigns including Creative KPIs (Creative Quality, Brand and Imagery Impacts)
  • Conduct post-campaign analysis to uncover insights and guide future Creative and brand positioning strategies.
  • Partner with internal teams (Customer research, Marketing Applied Science, Marketing Excellence, measurement agencies, etc.) to communicate objective-led KPIs and key business questions to drive data-driven marketing decisions.
  • Collaborate with the Global Strategy Intelligence Lead at MSI to develop cohesive, data-driven narratives that leverage Brand Power and Creative Accelerator measurement for strategic decision-making.
  • Guide global marketing on brand centric measurement and creative learnings
  • Lead monthly Brand Equity & Creative performance stand up, presenting brand salience, imagery, creative performance outcomes to CMOs and Strategy team

Media and Channel partnership

  • Understand how channels drive brand equity versus conversion marketing
  • Guide with learnings on fit-for-platform creative execution, comparing campaigns versus historical norms and platform best practices
  • Ensure channel creative measurement aligns with the brand’s positioning and business objectives
  • Partner with Media team on in-market Creative performance signals and creative post campaign analysis

Agency and capability team collaboration and data integrity

  • Partner with internal teams (Customer research, Marketing Applied Science, Marketing Excellence, measurement agencies, etc.) to understand research foundation, methodologies, cadence and leverage
  • Collaborate with Marketing Applied Sciences team to ensure brand building and creative quality vectors factor into post campaign results and market mix model outcomes
  • Work with global team on standard brand equity and creative measurement approaches

Senior Level Reporting, Interacting & Storytelling

  • Develop compelling presentations for senior leadership, translating complex data and research outcomes into single thread strategic recommendations.
  • Integrate cross-brand insights and common themes to present a holistic view of marketing effectiveness.
  • Institutionalize marketing analytics best practices, ensuring continuous optimization and performance improvement.
  • Utilize tools (Brand Power, Creative Accelerator, Opportunity Finder, etc.) to generate actionable insights to refine advertising strategies and messaging that appeal to specific custom bases.

Ad Hoc & Opportunity Analysis

  • Prioritize and manage ad-hoc analyses to address critical marketing questions and uncover untapped opportunities.
  • Identify, frame, and quantify marketing and advertising opportunities through data-driven insights.
  • Collaborate with the Experimentation Center of Excellence to propose testing strategies and optimize marketing ROI.

Qualifications:

  • Bachelor’s degree required; Master’s degree is a plus
  • Minimum of 7-10+ years of experience in advertising/marketing, with at least 3-5 years including research, strategy or insights related roles, within the automotive, CPG or similarly dynamic industry
  • Experience in delivering recommendations to brand marketing leaders with metrics associated with driving brand equity and creative activation.
  • Proven experience in managing large-scale, multi-channel creative and brand equity analysis in a fast-paced, dynamic environment with multiple stakeholders
  • Strong understanding of both digital and traditional advertising channels and their drivers of brand equity and consideration
  • People leadership and coaching skills – guides critical thinking, expansive storytelling, influencing with a deep emphasis on customer behavior and insights applied to commercial actions
  • Strong skills in Excel data blending with compelling Powerpoint visualization expertise.
  • Tableau and PowerBi skills are an added plus.

#L1-MO

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

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Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

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Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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