Job DescriptionKey Responsibilities:
- Develop and execute channel marketing strategies to support key retailers, including in-store, digital, and omnichannel initiatives
- Own and drive retailer marketing and merchandising strategies to achieve sell-through growth and revenue goals
- Manage retail media activations with partners such as Walmart Media Connect and Roundel, defining KPIs, pacing budgets, and analyzing ROAS and sell-through performance to optimize campaign effectiveness.
- Collaborate with cross-functional teams, including Sales, Product, and Brand Marketing, to tailor marketing efforts per retailer
- Manage and implement product launch support, ensuring timely execution of marketing assets, training materials, and promotional campaigns.
- Monitor and analyze market trends, competitive activities, and customer insights to inform marketing strategies and decision-making
- Help partners put in place KPIs to measure marketing activities efficacy
- Own weekly reporting of retailer sell-through and marketing executions.
- Serve as the primary marketing point of contact for assigned retail partners, ensuring strong relationships and alignment on business objectives.
Who You Are:
- A strategic thinker with strong execution skills, able to manage multiple projects and priorities effectively.
- Highly organized with a keen eye for detail, ensuring nothing falls through the cracks.
- A strong communicator and collaborator who can work cross-functionally with internal teams and external partners.
- A problem-solver who thrives in a fast-paced, evolving environment.
Qualifications- Bachelor's degree is required (communications or marketing major preferred)
- 5-7 years of experience in channel marketing, retail marketing, or trade marketing, preferably within the consumer goods or electronics industry.
- Keen understanding of consumer products as well as emerging consumer technologies
- Strong analytical skills and an attention to detail
- Excellent verbal and written communication skills
- Self-directed, problem-solver
- Excellent project management skills
Additional InformationWe've Got You Covered
At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. You'll also receive exclusive employee discounts-and best of all, you'll be surrounded by some of the most talented, creative, and curious minds out there.
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