Brady Corporation

Channel Commercial Marketing Manager

Brady Corporation$80K — $110K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of channel marketing experience, preferably in healthcare or technology sectors.
  • Strong understanding of distributor and reseller environments.
  • Excellent project management and organizational skills.
  • Proven ability to create engaging sales enablement tools and materials.
  • Ability to analyze campaign performance and derive actionable insights.

Responsibilities

  • Develop and execute comprehensive channel marketing strategies that align with business objectives.
  • Create and implement campaigns to enhance partner relationships and optimize channel performance.
  • Provide sales teams of channel partners with necessary tools, training, and resources for product promotion.
  • Oversee channel partner programs, managing budgets and ensuring offerings align with market demands.
  • Collaborate with various teams to maintain consistent messaging and execution across marketing efforts.
  • Track campaign success and partner engagement levels to refine future strategies.
  • Undertake additional duties to support channel marketing initiatives as needed.

Benefits

  • Opportunity for professional growth within a dynamic industry.
  • Access to professional development and training resources.
  • Flexibility in work arrangements to encourage work-life balance.
  • Collaboration with a diverse team across multiple functions.
  • Participation in innovative healthcare technologies that impact patient outcomes.
Full Job Description
  • Own the Channel Marketing Strategy: Develop and execute the overarching marketing strategy for the distributor and reseller channels, including healthcare technology and MedSurg, aligning initiatives with business and sales goals to drive awareness, engagement, and profitable growth.
  • Partner Engagement & Growth: Design and deliver campaigns, programs, and communications that strengthen partner relationships, improve partner satisfaction, and expand channel performance.
  • Sales Enablement: Equip channel partners' sales teams with the tools, content, and training needed to effectively position and sell our products. Develop partner toolkits, playbooks, presentations, and other enablement resources that support revenue generation. Introduce and onboard new products through the channel.
  • Program Execution: Manage a robust channel partner program that includes growth rebates, MDF, co-op marketing, and other support benefits, ensuring alignment with partner capabilities and market opportunities. Manage MDF budget.
  • Cross-Functional Collaboration: Work closely with Sales, Commercial Marketing, Global Creative and other teams to ensure consistency in messaging, positioning, and go-to-market execution.
  • Performance Measurement: Track and report on campaign effectiveness, partner engagement metrics, and ROI to inform ongoing strategy and optimization.
  • Perform other related duties and projects as assigned to support overall channel marketing goals.


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About Brady Corporation

Brady Corporation is a global manufacturer and marketer of identification and safety solutions. The company's products include labels, signs, safety devices, and software used in a variety of industries, including aerospace, electronics, and healthcare. Brady Corporation was founded in 1914 and is headquartered in Milwaukee, Wisconsin. The company has operations in North America, Europe, and Asia.
Learn more about Brady Corporation
Size
5,700 employees
Market Cap
$2.3 billion
Industry
Net Income
$105.6 million
Founded
1914
5 Year Trend
+3.2%
Revenue
$1 billion
NASDAQ

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