Apple

Central Marketing Operations Manager, Apple Services

Apple$120K — $145K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of experience in lifecycle marketing, focusing on acquisition and engagement
  • Technical skills in CRM/ESP automation (Salesforce Marketing Cloud, Braze, Oracle Responsys)
  • Strong logical reasoning and critical thinking capabilities
  • Proficiency in SQL for effective customer segmentation
  • Bachelor's degree or equivalent education

Responsibilities

  • Develop and launch multi-channel customer communications for Apple Services
  • Collaborate cross-functionally with Data Science, Design, Product, Engineering, and Business teams
  • Monitor campaign performance to ensure operational integrity
  • Optimize program performance through A/B testing and experimentation
  • Identify opportunities for campaign enhancement and operational efficiency
  • Contribute to a repository of training resources including best practices and playbooks

Benefits

  • Collaborative work environment with cross-functional teams
  • Opportunity to work on widely used products with a global reach
  • Focus on innovation in customer engagement and marketing strategies
  • Access to internal training resources and knowledge base
  • Exposure to advanced marketing technologies and methodologies
Full Job Description
The Central Marketing Operations team plays a key role in enabling on-device communications and automated messaging for Apple's media products and services. The team focuses on the development and execution of in-app messaging sent to millions of users globally across multiple Apple services, including Apple TV, Music, Arcade, News+, Fitness+, App Store, and Apple One.

Apple is seeking a self-motivated and curious person who will be responsible for driving and performing the day-to-day operational workflows of growth marketing. They will work cross-functionally with various teams including growth marketing, product, engineering, and business to develop and launch multi-channel customer communications for Apple Services, ultimately driving awareness and engagement of Apple services and products.

This position will work cross-functionally to develop and execute customer notifications for growth marketing acquisition and engagement initiatives. As the subject matter expert of customer journey orchestration, the ideal candidate can think strategically, implement flawlessly, and effectively collaborate in a matrix organization.

Description

The Central Marketing Operations Manager will develop and launch multi-channel customer communications that aim to generate awareness, increase acquisition, and drive engagement for Apple services and products. They will work cross-functionally with various teams, including Data Science, Design, Product, Engineering, and Business teams. As the subject matter expert of customer journey orchestration, the ideal candidate can think strategically, implement flawlessly, and collaborate effectively in a highly matrixed, global organization.

In addition to monitoring campaign performance for operational integrity, and identifying and communicating to internal teams when issues arise, this individual will also be responsible for optimizing program performance through A/B testing and experimentation. They will identify opportunities to enhance campaign performance, increase operational efficiency, and further develop internal platform features. They will also contribute to a knowledge base of articles, best practices, and playbooks that serves as repository for training resources.

Minimum Qualifications

8+ years of lifecycle marketing experience building and launching acquisition and engagement initiatives

Technical proficiency in building automation flows with CRM or ESP platforms such as Salesforce Marketing Cloud, Braze, Oracle Responsys

Proven experience with logical reasoning and critical thinking

Experience in SQL to target customers through customer segmentation

Bachelor's degree or equivalent education

Preferred Qualifications

Willingness to take action, be resourceful, cut through ambiguity , and remove roadblocks

Experience driving excellence to deliver projects with high attention to detail and quality

Ability to think clearly with a strategic mindset when making decisions for any situation

Teammate mentality with strong consideration for impact on team members

Effective and persuasive communication skills in all mediums to gain support

A passion for Apple products and services and a deep familiarity with the Apple ecosystem of services and hardware (Mac OS, iOS, Apple Music, iTunes, App Store, Books, Podcasts, Apple Pay , Apple TV , Apple News, Apple Fitness+, Apple One, etc.)

About Apple

Apple is a corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple provides many products and services, including iPhone; iPad; iPod; Mac; Apple TV; a portfolio of consumer and professional software applications; the iOS and OS X operating systems; iCloud; and accessories, service, and support offerings. It sells its products worldwide through its retail stores, online stores, direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer and also sells third-party iPhone, iPad, Mac and iPod compatible products, including application software and accessories through its online and retail stores. Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI). That feature and others such as an improved floppy drive design and a low-cost hard drive that made data retrieval faster helped Apple cultivate a reputation for innovation. Apple was named as the most admired company in the United States in 2008 and in the world from 2008 to 2012 by the Fortune magazine. The company was founded by Steven Paul Jobs, Steve Wozniak, and Ronald Gerald Wayne on April 1, 1976, and is headquartered in Cupertino, California.

Apple Careers

Join Apple, a place where extraordinary people gather to do their best work. Our ever-expanding global team is at the forefront of innovation and leadership in the tech industry. At Apple, we're not just building products—we're crafting the kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Work You’ll Do Embark on a journey with Apple’s market-leading team to help some of the world’s most influential companies navigate their path to digital mastery with cutting-edge technology and services. Transform industries and touch lives with your unique ideas at Apple. Here, you’ll lead through a unique position at the intersection of technology, creativity, and robust industry expertise. Collaborate with a global team of professionals who are at the top of their game in technology and design. Apple isn’t just a company, it’s a community of innovators and passionate thinkers. Introducing the Apple Innovation and Leadership Initiative We are building a market-leading team to drive our efforts in delivering groundbreaking solutions and services. At Apple, job opportunities are abundant, offering you the chance to explore diverse roles from engineering to marketing, all designed to empower your career growth. Do Innovative Work Join the largest group of creative and technical experts in the world—professionals dedicated to redefining what’s possible through technology and innovation. Deliver targeted solutions through a depth and breadth of expertise that’s unmatched, driving forward our commitment to excellence and leadership in every project we undertake. Be Part of a Great Team Engage in a wide range of projects utilizing Apple’s technology and resources. Harness the unparalleled capabilities, global scale, and joint solution development that only Apple can offer. Future-Proof Your Career Advance your career with limitless opportunities at Apple. Go as far as your ambition takes you with unmatched training, development, and certification support. Explore Discover how Apple is leading the way in tech innovation: [With iOS] Businesses can streamline operations and enhance customer interactions... READ MORE Smart home technology integration that sets the standard for convenience and security... READ MORE The Apple Experience Our combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their industries. Clients worldwide look to Apple for new strategies and solutions that drive growth and innovation in the digital era. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Whether you’re seeking a professional role, an internship, or a leadership position, Apple offers a variety of employment opportunities. SEARCH APPLE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Apple, a company committed to diversity, innovation, and leadership. Explore job opportunities, employment benefits, and the culture of growth and innovation at Apple. Prepare your resume, hone your interview skills, and ready yourself for a career at one of the most prestigious companies in the world. Join us in pushing the boundaries of what is possible.
Learn more about Apple
Size
154,000 employees
Market Cap
$2,074.3 billion
Industry
Net Income
$63.9 billion
Founded
1976
5 Year Trend
+11.5%
Revenue
$294.1 billion
NASDAQ

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