About the role
The Category Strategy & Planning Manager is a unique & dynamic leadership opportunity to elevate Reckitt's customer engagement across its U.S. commercial business. As part of their responsibilities, they will play a critical role in connecting growth strategies for retailers, facilitating cross-functional collaboration in shaping brand & customer plans, and identifying white space opportunities to spark future category growth.
As part of an agile and purpose-led team, they will lead end-to-end efforts in unlocking key shopper/category understanding through storytelling & strategy and generate "Triple Win" opportunities that drive better outcomes for our customers, consumers, and Reckitt brands.
Category Strategy & Planning brings a relational approach to empowering our commercial business by building bridges, connecting insights to action, and strengthening our retailer partnerships. We look forward to inviting a highly motivated, creative, & collaborative leader to ensure our category leadership & growth ambitions can become a reality.
Your responsibilities
• Lead with purpose by facilitating & monitoring progress of commercial plans with upmost respect & integrity - working with diverse teams across Sales, Trade Marketing, Shopper Insights Marketing, and Category Development
• Enable the Customer Marketing & Sales organization to deliver category-centric customer plans via Line Reviews, Innovation Days, and Joint Business Planning
• Collaborate with Shopper teams to drive development of consumer, category, and retailer insights through research that leads to actionable impact
• Develop Customer & Category Growth Strategies grounded in strong consumer insights, shopper research that create opportunities to unlock for our customers
• Develop/understand Local Customer Marketing best practices and ensure transfer of knowledge to Category & Sales teams for implementation
• Enhance Reckitt's analytical capabilities through the implementation & usage of key data & insights platforms
• Train and Educate Customer Marketing stakeholders (analysts, account managers, and marketing managers) on honing storytelling & presentation skills, category-based selling fundamentals, insight capabilities & platforms
• Foster strong customer partnerships through direct engagement of Macro Trends & Category Strategy during sessions with key stakeholders from our retailers
• Ensure innovation deck and line review deck creation with Trade Marketing Manager & National Account Manager and present out to ensure best in class results
The experience we're looking for
• Bachelor's degree required
• 5-10 years Direct Sales, Category Development, and/or Marketing experience, cross-functional exposure to other Commercial Functions
• Excellent understanding of 4P's go-to market strategies
• Proven leadership and ability to facilitate cross-functional collaboration across a wide range of diverse teams
• Good understanding of Customer Management Process
• Excellent analytical skills & use of platforms (Excel, PowerBI)
• Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, Numerator)
• Strong oral, written communication, and presentation skills
• Strong organizational skills
• Good interpersonal and time management skills
This role is not currently sponsoring visas or considering international movement at this time.
#LI-Hybrid
The skills for success
Trade Marketing, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product planning, financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognize, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
US salary ranges
USD $143,000.00 - $215,000.00
US pay transparency
The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year.Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, and life and disability insurance; paid time off for vacation, sick and Company recognized holidays; a 401(k) plan; 16-week paid parental leave or 26 weeks for the birthing parent; adoption and fertility support; tuition reimbursement; discounts; and much more. Our compensation and benefits packages aim to give our talent the reward, protection, and peace of mind they deserve.
