About the RoleWe're seeking a Category Marketing Lead to drive the successful launch and growth of new categories across our marketplace. Reporting to the VP of Marketing, this role will own the go-to-market strategy and execution for category expansions, developing integrated campaigns that drive awareness, customer acquisition, engagement, and revenue.
The ideal candidate is a highly analytical, data-driven performance marketer with deep expertise across paid social, influencer marketing, and Google Ads. They thrive in a fast-paced environment, work collaboratively across teams, and have experience building and scaling customer acquisition programs for ecommerce, gaming, marketplace, or consumer technology businesses.
What You'll Do- Lead the marketing strategy and execution for new category launches, from initial planning through post-launch optimization.
- Develop and manage customer acquisition campaigns across paid social, influencer marketing, Google Ads, and emerging growth channels.
- Create integrated launch plans in partnership with Merchandising, Design, Analytics, Product, and Operations teams.
- Translate category objectives into measurable marketing programs that drive customer acquisition, engagement, and revenue growth.
- Establish KPIs, reporting frameworks, and testing plans to continuously optimize performance and maximize ROI.
- Analyze campaign performance, customer behavior, and market trends to identify growth opportunities and improve results.
- Partner with internal creative teams to develop compelling messaging, content, and promotional assets.
- Manage influencer, agency, and partner relationships to support launch objectives.
- Support experiential marketing initiatives, partnerships, events, and activations that amplify category launches.
- Present campaign results, insights, and recommendations to senior leadership.
Qualifications- 5+ years of experience in digital, growth, or performance marketing
- 2+ years of hands-on expertise managing paid social campaigns across platforms such as Meta, TikTok, YouTube, and X
- 2+ years of experience managing Google Ads programs, including search, display, and performance-driven acquisition campaigns
- Experience launching new products, categories, or business lines
- Strong analytical and quantitative skills with experience using data to inform decisions and optimize campaigns
- Proven track record of driving measurable customer acquisition and revenue growth through performance marketing
- Knowledgeable in experiential marketing, partnerships, events, or brand activations
- Ability to manage multiple priorities and thrive in a fast-paced, entrepreneurial environment
Preferred Qualifications- Client-side marketing experience at an e-commerce, marketplace, gaming, or consumer technology company
- Familiarity with collectibles, sports, gaming, trading cards, or enthusiast-driven communities
- Experience working closely with merchandising teams to support category growth and commercialization efforts
The base salary range listed is a guideline. Actual compensation is determined based on skills, experience, and the impact you bring. Total compensation includes base salary, bonus, and equity.
Salary Range
$90,000-$130,000 USD
