Category Manager - Natural, Specialty and Walmart

Flora Food Group

$85K — $110K *
Food & Beverages
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; MBA preferred.
  • 10+ years of category experience in CPG or distributor/broker.
  • Proficient with Spins, Nielsen AOD Scan, Panel, and IRI Unify; Power BI and JDA are a plus.
  • Strong collaboration and negotiation skills.
  • Excellent planning and analytical skills.
  • Strong verbal and written communication abilities.
  • Self-starter who is resourceful and independent.

Responsibilities

  • Develop a customer-facing category strategy for Spreads, Creams, and Cheese.
  • Guide field execution with localized shelving recommendations.
  • Collect and report on POG schedules and share of shelf changes.
  • Build compelling Customer Selling Stories for retailer meetings.
  • Ensure brokers understand and can localize the national strategy.
  • Maintain storytelling templates and ensure brokers have necessary tools.
  • Conduct ad hoc analysis for accounts.

Benefits

  • Opportunity to work in a highly visible role with a critical impact on category growth.
  • Strong collaborative environment partnering with brand and field teams.
  • Focus on data-driven strategies to enhance customer engagement.
  • Potential for personal development in a self-starter capacity.
  • Flexible travel based on business needs.
Full Job Description
Location:AR 2-3 days a week in-office

Reports to: Team Lead

About the Role

The Category Manager plays a critical role in transforming insights into action to drive retailer success and category growth. We are seeking a Category Manager to lead category strategy for our Spreads, Creams, and Cheese portfolio, delivering best-in-class category solutions across the Natural/Specialty and Walmart channels. This highly visible role partners closely with brand and field teams, developing compelling, data-driven stories that support customer engagement and decision-making. The Category Manager will build strong relationships with brokers, internal and external sales teams, and brand partners, with a focus on accelerating sales, improving profitability, and enabling sustainable business growth.

What You'll Do
  • Develop a customer-facing category strategy for Spreads, Creams, and Cheese categories.
  • Provide guidance on field execution (POGs) by creating localized shelving recommendations for the field to digest and cater to individual retailers and buyers, highlighting adds and deletes.
  • Collect and report on POG schedules, share of shelf changes, and placement pre-& post resets.
  • Build a Customer Selling Story with Sales partners for the retailer's innovation and planning meetings.
  • Ensure Brokers understand the strategy and localize the national strategy to execute plans accordingly.
  • Maintain templates for easier storytelling and ensure the broker has the tools needed.
  • Ad Hoc Analysis for accounts.

About You
  • Bachelor's degree required; MBA preferred.
  • 10+ years of category experience in CPG or distributor/broker
  • Experience with Spins, Nielsen AOD Scan, Panel, and IRI Unify. Power BI, JDA a plus.
  • Strong collaboration and negotiation skills.
  • Strong planning and analytical skills.
  • Strong communication skills, including verbal and written.
  • Travel is expected to be dependent on retailer/customer/business need.
  • You're a Self-Starter: Self-motivated, resourceful, and don't need your "handheld" to get things accomplished.
  • You're a Category Management guru: You have experience in developing and executing Category Strategies nationally
  • You're a storyteller: You're energized by analyzing the data, uncovering opportunities, and turning them into winning selling stories.
  • You love to win in the marketplace: You're the trusted partner that provides total category solutions that the customer goes to first - it's the fuel that drives you!


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