CATEGORY DEVELOPMENT DIRECTOR

Pilgrim's$127K — $180K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; MBA preferred.
  • 7+ years in category development, insights, RGM, brand/marketing, or commercial strategy.
  • Strong track record of cross-functional leadership in a matrix environment.
  • Exceptional strategic thinking, communication, and storytelling capability.
  • Proficiency with syndicated data and insight platforms.
  • Strong business acumen; experience in multi-channel food industries preferred.
  • Ability to perform the job functions with or without reasonable accommodation.

Responsibilities

  • Lead the business strategy process defining market ambition and model.
  • Partner with Brand and Marketing teams to align consumer and brand objectives.
  • Develop long-term innovation platforms based on market insights.
  • Own the commercial capability model, tools, and processes.
  • Create Go-to-Market strategy frameworks across various channels.
  • Bring actionable consumer insights to inform market positioning.
  • Diagnose market performance gaps and drive coordinated action.

Benefits

  • Medical, Dental, and Vision coverage after 60 days of employment.
  • Paid Time Off encompassing sick leave, vacation, and six holidays.
  • 401(k) with company match after one year of service.
  • Eligibility for the company's annual bonus plan.
  • Opportunities for professional growth through learning and development programs.
Full Job Description
Category Development Director Pilgrim's is seeking a strategic, business-minded, and highly cross-functional Director of Category Development to lead process, operating model and discipline behind how the company identifies, evaluates, and develops market opportunities that drive growth and margin expansion. This team partners with cross-functional leaders (Category Management, Marketing, R&D, Revenue Management, Sales, Channel Teams, etc.) to orchestrate commercial alignment and ensure the organization operates with a shared market vision. More specifically, the team defines the ambition, establishes market structure and scope, identifies priority growth spaces, and manages the proactive development of a disciplined pipeline of strategic and tactical opportunities-positioning our JBS Prepared Foods business to win across multiple verticals. The Director leads the long-term Category/Business/Channel Strategy process and the short-term business development engine, while ensuring functional owners-Business Leaders, Category Managers, RGM, Brand, R&D, and Channel Owners-retain full decision rights. This role owns the process, frameworks, cadence, and integration that align the enterprise. Successful Candidate: • Embodies and actively demonstrates our company values. • Takes initiative, is disciplined, self-directed, and motivated to uncover and develop market opportunities while driving impactful cross-functional initiatives in a matrix structure. • Excels at leading without authority-influencing through insight, frameworks, and clarity rather than mandates; acts as the integrator and facilitator of commercial inputs, ensuring coherence across channels and verticals. • Is highly organized and capable of managing multiple projects, routines, and incoming requests with consistency and follow-through. • Builds processes, frameworks, and logic that enable better, faster, more aligned decision-making. • Develops strong, trust-based relationships with R&D, Brand, Category, Sales, and Channel leaders; effectively navigates multiple and sometimes conflicting agendas to align teams on the most impactful opportunities. • Communicates clearly and confidently; comfortable presenting insights and recommendations to customers and executive leadership. • Understands business dynamics quickly, connects daily work to enterprise objectives, and effectively supports both strategic and tactical initiatives. • Possesses strong analytical capability; translates market information into insights and insights into strategy to support fact-based, economically sound decision-making. • Maintains an external orientation-builds networks, tracks market movements, and brings urgency and rigor to updating our market view. • Operates with a growth and research mindset-tests assumptions, deepens understanding of market fundamentals, develops new tools, and continuously improves ways of working. Role & Responsibilities: LONG-TERM / STRATEGIC LEADERSHIP The team owns processes, frameworks & strategic discipline. It partners with functional decision-makers to outline business ambitions, shape insight led initiatives, proactively orchestrate their deployment, while guaranteeing organization readiness to win in the priority market segments. 1. Business / Category / Channel Strategy Leadership • Lead the business strategy process that defines the ambition, the market model, where to play, and how to win. • Ensure shared understanding of category roles, competitive position, and growth horizons. • Work with cross functionals to define the plan and roadmaps. 2. Brand & Marketing Strategy • Partner with Brand and Marketing teams to develop the consumer, customer and brand objectives. • Own the process and strategic discipline for defining the branded portfolio, consumer target, positioning, and 4Ps strategy. • Ensure all brand choices ladder up to category strategy and market opportunity. 3. Innovation Platforms & Insight Development • Lead development of long-term innovation platforms grounded in consumer, operator, and customer insights. • Connect category and channel opportunities to R&D and Product Development pipelines. • Provide structured, insight-driven opportunity definitions for stage-gate with clear prioritization. 4. Commercial Capability Roadmap • Own the commercial capability model: tools, systems, processes, dashboards, and decision frameworks. • Build organizational category fluency and commercial discipline across the matrix. • Standardize how insights, strategy, and action flow across the enterprise. 5. Go-to-Market Strategy Process • Create GTM strategy frameworks across Retail, Foodservice, QSR, and emerging verticals. • Partner with Channel Owners and Sales to ensure differentiated, insight-led approaches. • Build cross functional GTM plans and aligned around the company goals. • Drive cross-functional alignment on the logic behind channel choices and customer positioning. SHORT-TERM - BUSINESS DEVELOPMENT: With an insight led approach, it integrates Brand, Product, Sales roadmaps, align priorities and activity to drive specific GTM priority initiatives. 1. Brand - Consumer / Customer development • Bring clear, actionable consumer/operator insights to inform brand, category, and customer decisions. • Clarify the short-term commercial implications of market shifts and address plans and action steps to refine and develop market position. 2. Product & Portfolio Activation • Use category logic to guide product and portfolio decisions (assortment, SKU roles, pack strategy). • Partner with Supply Chain, R&D, and Category leads making sure item-level decisions are made and executed. • Ensure decisions aligns our goals with market logic, seeking significant economic impact. 3. Channel Strategy Activation • Develop with the teams channel playbooks focused on category dynamics, customer needs, and drivers. • Provide clarity across channels (Retail, Foodservice, etc) on market dynamics, competitive activity, trends and immediate opportunities. 4. Customer Development & Commercial Storytelling • Develop customer-facing category narratives, opportunity frameworks, and JBP inputs. • Enhance customer credibility by integrating insights and cross-functional expertise. • Equip Sales with consistent, enterprise-backed category stories. SHORT-TERM - PERFORMANCE & MARKET INTERVENTION Mobilizing cross-functional alignment; supporting P&L owners • Diagnose market, category, and customer performance gaps, with clear routines and processes to drive action and disciplined execution. • Convene RGM, Sales, Category, Marketing, and Ops to align on actions. • Bring clarity to short-term levers: mix, price, pack, assortment, promo, GTM adjustments. Ensure performance actions reflect into shared goals and objectives. Qualifications: • Bachelor's degree required; MBA preferred. • 7+ years in category development, insights, RGM, brand/marketing, or commercial strategy. • Strong track record of cross-functional leadership in a matrix environment. • Exceptional strategic thinking, communication, and storytelling capability. • Proficiency with syndicated data and insight platforms. • Strong business acumen; experience in multi-channel food industries preferred. • Can perform the functions of the job with or without a reasonable accommodation • As a salaried position with the company, you may be required to travel at some point to other facilities, to attend Company events, or as a representative of the Company in other situations. Unless otherwise specified in this posting, the amount of travel may vary and the most qualified candidate must be willing and able to travel as business needs dictate. The applicant who fills this position will be eligible for the following compensation and benefits: • Benefits: Vision, Medical, and Dental coverage begin after 60 days of employment; • Paid Time Off: sick leave, vacation, and 6 company observed holidays; • 401(k): company match begins after the first year of service and follows the company vesting schedule; • Base salary range of $127,000-$180,000; • Incentive Pay: This position is eligible to participate in the Company's annual bonus plan, the amount of bonus varies and is subject to the standard terms and conditions of the incentive program; and • Career Development: Our company is dedicated to supporting professional growth by offering continuous learning opportunities and a focus on career growth through various learning and development programs. For individuals assigned and/or hired to work in states where it is required by law to include a reasonable estimate of the compensation for any given position, compensation ranges are specific to those states and takes into account various factors that are considered in making compensation decisions, including but not limited to a candidate's relevant experience, qualifications, skills, competencies, and proficiencies for the role. This position does not have an application deadline. We will continue to recruit until the position has been filled.

About Pilgrim's

Pilgrim's Careers

Joining Pilgrim's global team offers a unique opportunity to advance a career in an environment where innovation, leadership, and diversity training are at the forefront of the industry. Pilgrim's, a leader in the food industry, is renowned for its commitment to excellence and sustainable practices.

Explore Job Opportunities

Pilgrim's offers a variety of job opportunities that cater to a range of skills and professional interests. Whether it's in management, operations, or customer service, Pilgrim's is actively hiring and looking for individuals who are passionate about the food industry and eager to make a significant impact.

Internship Programs

Pilgrim's internship programs provide invaluable industry experience and a pathway to full-time employment. Interns at Pilgrim's gain hands-on experience, working alongside seasoned professionals and contributing to real-world projects that enhance their skills and prepare them for future career opportunities.

Professional Growth and Benefits

Pilgrim's is dedicated to the professional growth of its team members, offering robust training programs and opportunities for advancement. Employees enjoy competitive benefits that support their health, well-being, and financial security. The company culture promotes continuous learning and encourages team members to reach their full potential.

Inclusive Culture and Diversity

The culture at Pilgrim's is built on a foundation of respect and inclusion, where diversity is valued and every team member's contribution is recognized. Pilgrim's diversity training programs are designed to foster an inclusive workplace that promotes mutual respect and teamwork.

Leadership and Innovation

At Pilgrim's, leadership and innovation go hand in hand. The company empowers its team to lead with confidence and creativity, driving the industry forward through innovative practices and solutions. Pilgrim's leadership is committed to maintaining a culture where new ideas are welcomed and rewarded.

Networking and Career Development

Pilgrim's encourages professional networking and career development through various platforms and events. These opportunities allow team members to connect with industry leaders, enhance their professional network, and discover new career paths within the company.

Applying for a Position

To apply for a position at Pilgrim's, candidates should prepare a resume that highlights relevant experience and skills. The interview process at Pilgrim's is designed to assess not only professional qualifications but also a candidate's fit within the company culture. Interested individuals can explore open positions and submit their applications through the Pilgrim's Jobs portal.

Stay Connected with Pilgrim's Careers

Keep up to date with the latest news, job openings, and industry insights by following Pilgrim's Careers. Prospective candidates can also sign up for job alert emails, tailored to their preferences and professional interests, ensuring they don't miss out on exciting and rewarding opportunities at Pilgrim's.

Join the Team

Pilgrim's is looking for curious, creative, and solution-driven team players ready to contribute to a leading global company. Search open positions that match your skills and interests on the Pilgrim's Jobs portal today.

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