The Category Development Analyst is integral to the strategic and operational success of Lotus brands, particularly Biscoff, BEAR and Revel, in the U.S. market. This role bridges data-driven insights with actionable strategies, directly supporting the Sales Team in achieving revenue and market share growth.
By leveraging data analytics, this role uncovers trends, identifies opportunities, and enhances decision-making processes. The ultimate goal of the role is to ensure that Lotus's products not only meet, but exceed consumer and retailer expectations, fueling sustainable growth.
Data Analytics & Insights- Deliver analytic insights across business domains, including consumer behavior, customer analytics, digital trends, market share, and performance drivers.
- Leverage the use of data visualization to extract and communicate insights from data sources such as Nielsen and internal reporting platforms.
- Conduct detailed reporting and consumption data analysis for BEAR across channels including Nielsen, Costco, Amazon, Target, and Kroger.
- Support reporting processes to track market share, POS drivers and drags, price leadership, and volume forecasting.
Category & Commercial Strategy- Support category strategy reviews, translating insights into priorities for internal and customer-specific recommendations.
- Provide SKU and assortment recommendations based on data trends, market gaps, and customer needs.
Business Reporting & Reviews- Create and deliver informative, detailed, and impactful business reviews for internal leadership.
- Develop compelling presentations that leverage broad data sets to formulate actionable insights and growth strategies.
Revenue Growth Management- Support the Commercial Planning & Execution process through expertise in the Trade Promotion Management (TPM) platform, with a particular focus on TPM for BEAR.
- Assist users in navigating and operating various modules, including Promo Planning & Analysis, Volume Forecasting, Pricing & Terms, and Claims Matching.
- Previous experience in Category Management/Data Analyist in consumer brands (1-3 years).
- Proficiency in data tools such as Nielsen, Circana, Spins,... is a plus
- Strong organizational skills with the ability to manage overlapping projects and deadlines.
- Exceptional communication skills, capable of storytelling with data to influence internal and external stakeholders.
- Intellectual curiosity with a strategic orientation to see the bigger picture and translate into tactical actions.
Ons aanbod - De kans om mee te bouwen aan een groeiende, internationale omgeving
- Deel uitmaken van een ambitieus en gedreven team vol talenten
- Veel leer- en groeikansen in de wereld van Category Management
- Nauwe samenwerkingen met verschillende stakeholders in de groep
- Een bedrijfscultuur waar passie, team spirit en open dialoog de belangrijkste drijfveren zijn
- Een aantrekkelijk salarispakket, inclusief extralegale voordelen
- En uiteraard: elke dag koekjes
