Diageo

Category Development Analyst

Diageo$66K — $110K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-3 years experience in Category Management or analytics, ideally in CPG or Adult Beverages.
  • Familiarity with data sources like Nielsen, Numerator, and loyalty data.
  • Proficiency in space planning software such as JDA or Shelf IQ.
  • Advanced skills in Excel and PowerPoint.
  • Ability to translate insights into actionable strategies.
  • Strong project management and organizational skills.
  • Capable of independent work in a hybrid setup.

Responsibilities

  • Build relationships with retailer teams and internal partners.
  • Conduct analytics to identify performance gaps and growth opportunities.
  • Leverage data sources to generate insights and support analytics tools.
  • Implement shelf recommendations for improved shopability and efficiency.
  • Own assigned processes and tools for category management.

Benefits

  • Flexible working arrangements to support work-life balance.
  • Attractive rewards and benefits package reflecting performance.
Full Job Description
Job Description :

Category Development Analyst

Location: New York, New York (3 WTC)

Purpose:
The Category Development Analyst is a member of Diageo's Category Development team within the Key Accounts organization. This role is responsible for supporting our Key Accounts teams with analytics and insights and to ensure our customer's category management strategies are executed - including category assessment, consumer insights, performance evaluation, assortment optimization, planogram recommendations, etc. through a fact-based approach.

Complexity of Role:

  • Candidate will develop a solid understanding of the business, products, markets, and the needs of customers; being recognized as a category management expert in the Spirits and Beer category.


  • Complexity is high (very SKU intensive category) and flexibility is critical in a dynamic fast-paced environment.


  • The role requires a significant level of collaboration and the ability to build productive relationships with both internal and external stakeholders.


Key Outputs/Deliverables:

  • Maintain strong working relationships with retailer merchant teams and cross-functional partners to support objectives, goals and outcomes.


  • Support regular reporting and analytics to highlight performance gaps and growth opportunities.


  • Utilize various data sources including syndicated data and retailer POS and build and support tools and systems to enable analytics and insights generation.


  • Execute shelf recommendations to increase efficiency, conversion, improve shopability, and optimize space to sales leveraging JDA and Shelf IQ technology.


  • Assume ownership of assigned tools, processes, and tasks.


Experience/Skills:

  • Minimum 2-3 years of experience required in Category Management, insights and/or analytics, preferable in CPG or Adult Beverage Categories.


  • Experience working with syndicated and proprietary data sources, including Nielsen, Numerator, panel data, shopper loyalty data, and sales performance tracking.


  • Strong technical capabilities with experience in software systems relevant to the Category Management function including space planning software (JDA and/or Shelf IQ) and syndicated data sources.


  • Advanced computer skills; proficient in Excel and Powerpoint.


  • Ability to connect insight to actionable store execution.


  • Strong project management, time management, and organizational skills are essential.


  • Must have ability to work independently in a hybrid environment.


Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to handle your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:

We recognize and value performance, offering our people an attractive Rewards and Benefits package.

Minimum Salary

$66,413.00

Maximum Salary

$110,688.00

Worker Type :
Regular

Primary Location:
3WTC

Additional Locations :

Job Posting Start Date :
2026-07-01

About Diageo

Diageo is a British multinational alcoholic beverages company, with its headquarters in London, England. It is the world's largest producer of spirits and a major producer of beer and wine. Diageo's brands include Johnnie Walker, Crown Royal, J&B, Buchanan's and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. The company was formed in 1997 from the merger of Guinness and Grand Metropolitan. Diageo has operations in more than 180 countries and employs around 27,000 people.
Learn more about Diageo
Size
27,783 employees
Market Cap
$100.2 billion
Industry
Net Income
$1.1 billion
5 Year Trend
+5.1%
Revenue
$11.4 billion
NASDAQ

Similar Jobs

More Jobs at Diageo

More Retail & Consumer Goods Jobs

Find similar Category Development Analyst jobs: