LocationCincinnati, OH
How will you fit into the big picture?The Category Consultant serves as a strategic advisor to Sales Partners, Kroger KDMs, and internal Hershey stakeholders. This role is responsible for driving topline and net sales growth by analyzing category trends, identifying customer opportunities, and delivering data-driven recommendations grounded in shopper insights and P&L strategies. Acting as the category expert, this position partners cross-functionally to co-create strategies that strengthen overall category performance.
What will you do?1. Analyze and share customer and shopper research with retail partners to inform category planning and reviews This supports effective execution and alignment with organizational standards.
2. Collaborate with retailers to develop tailored promotional and product placement strategies that align with their customer base This supports effective execution and alignment with organizational standards.
3. Conduct joint business planning sessions to establish and align on category goals and performance metrics This responsibility supports the role's core functions and contributes to organizational objectives. This supports effective execution and alignment with organizational standards.
4. Manage pricing, selection, and promotions to maximize sales and profitability while supporting retailer objectives This responsibility supports the role's core functions and contributes to organizational objectives. This supports effective execution and alignment with organizational standards.
5. Monitor and review manufacturer and retailer performance against established category targets This responsibility supports the role's core functions and contributes to organizational objectives. This supports effective execution and alignment with organizational standards.
Minimum Education & RequirementsEducation:- Bachelor's Degree required
Experience:- Minimum 3+ years of experience in Category Management, CPG Sales, or related field
- Strong analytical and data interpretation skills
- Understanding of consumer and shopper behavior
- Knowledge of category management processes and industry trends
Benefits & PerksAt Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
- Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs
- Financial Security: Competitive pay, incentive opportunities, and 401(k) with company match
- Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working
- Growth & Development: Career development programs and learning opportunities
Benefits may vary based on role, location, and eligibility.
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