Job OverviewThis role is located in Midwest/Central area by a major airport. How will you fit in the big picture?As a
Category Consultant, you will serve as a trusted category expert supporting both Hershey teams and key external customers. You will play a critical role in driving category growth by translating data and insights into actionable strategies that deliver results for both Hershey and our retail partners.
This role is embedded within the Category Management team, where collaboration, curiosity, and a passion for winning drive success. You will contribute to category initiatives that unlock growth opportunities across strategic C-store customers such as Casey's, Love's, Murphy USA, and Oncue.
Accountabilities1. Analyze and share customer and shopper research with retail partners to inform category planning and reviews This supports effective execution and alignment with organizational standards.
2. Collaborate with retailers to develop tailored promotional and product placement strategies that align with their customer base This supports effective execution and alignment with organizational standards.
3. Conduct joint business planning sessions to establish and align on category goals and performance metrics This responsibility supports the role's core functions and contributes to organizational objectives. This supports effective execution and alignment with organizational standards.
4. Manage pricing, selection, and promotions to maximize sales and profitability while supporting retailer objectives This responsibility supports the role's core functions and contributes to organizational objectives. This supports effective execution and alignment with organizational standards.
5. Monitor and review manufacturer and retailer performance against established category targets This responsibility supports the role's core functions and contributes to organizational objectives. This supports effective execution and alignment with organizational standards.
Prior ExperienceEducation: Bachelor's Degree required
Experience:- 2-5 years of Category Management and/or CPG Sales experience
- Experience working with syndicated data (e.g., Circana/IRI or similar)
- Strong analytical and data storytelling capabilities
- Ability to translate insights into clear, actionable recommendations
- Strong collaboration and communication skills in a cross-functional environment
- Working knowledge of category management principles and consumer/shopper behavior
Benefits and PerksAt Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
- Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
- Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
- Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
- Growth & Development: Career development programs, learning opportunities, and internal mobility
Benefits may vary based on role, location, and eligibility.
