Red Bull

Category Advisor

Red Bull • $80K — $95K *
Bentonville, AR 72712In-Person
Food & Beverages
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5+ years in data analysis and handling complex modular systems
  • 3-5 years of customer-facing Category Management experience
  • Expert in analytical skills and planogram automation
  • Strong communication and storytelling abilities with various research sources
  • Proficient in JDA and advanced Microsoft Office, especially Excel
  • Self-starter with exceptional organizational skills
  • Bachelor's Degree preferred.

Responsibilities

  • Lead design and optimization of beverage space allocation for the assigned retailer
  • Develop assortment and modular strategies to maximize productivity
  • Utilize shopper insights and analytics to drive category performance
  • Create scalable solutions for Front-End beverage merchandising standards
  • Analyze shopper behavior and metrics for effective merchandising frameworks
  • Champion long-term vision for total single-serve beverage solutions
  • Anticipate competitive dynamics and develop productivity strategies.

Benefits

  • Travel at 10-20%
  • Permanent employment status
  • Eligibility for benefits.
Full Job Description
The Category Advisor serves as a key customer-facing contact for Red Bull's Category Advisory team, providing category expertise and strategic guidance for the Energy Drink category across main placement (back-of-store/future consumption). This individual will be responsible for assisting the Sr. Category Advisor in providing best-in-class category leadership to their assigned retailer as well as helping upskill junior member team member(s).

The successful candidate will have advanced working knowledge of the resources and tools required to help execute the assigned retailer's modular process, create/present/assist in category strategy reviews, manage complex ad hoc analysis requests, etc. This individual will be able to provide strategic and ongoing holistic category and shopper recommendations to the retailer Buyer.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • RESPONSIBILITIES
    Lead the design and optimization of space allocation frameworks for assigned retailer's Front-End beverage business, driving the development of data-driven space strategies that maximize category productivity, enhance shopper experience, and support sustainable growth across total single-serve beverages
    Lead the development of assortment, modular, and space allocation strategies that optimize productivity across Front-End beverage destinations
    Utilize category management principles, shopper insights, and space analytics to identify opportunities to expand Energy's presence, increase retailer's share of total single-serve beverage sales, and improve overall category performance
    Own the evolution of Front-End beverage merchandising standards by developing scalable space solutions that improve visibility, availability, and purchase conversion
    Analyze shopper behavior, store execution, and space productivity metrics to create best-in-class merchandising frameworks that enhance ease of shop and maximize return on retail space
    Develop and champion a long-term vision for Front End total single serve beverage solutions that enhance convenience, drive incremental purchases, and improve overall trip conversion.
    Influence future assortment and modular strategies to expand energy's presence, increase retailer market share of total single serve beverage and optimize productivity across Front End
    Shape the future design, placement, and execution standards for impulse single serve beverage category destinations that elevate the shopper experience and drive profitable growth
    Anticipate evolving competitive dynamics and proactively develop strategies that increase category productivity while supporting sustainable growth of the Energy segment and total single serve beverages.
    Identify emerging shopper, category, and retail trends to inform future growth strategies and create competitive advantages for assigned retailer and Red Bull.
    Assist in the development of holistic, strategic category recommendations taking into account consumer and market trends, assortment, space, merchandising, etc.
    Customer service and start-up mindset, eager to elevate the entire Energy Drink Category utilizing a shopper-first approach
    Create and lead shopper and category centric presentations, founded in research and data analysis that support the retailer's category performance objectives
    Leverage Shopper and Consumer insights to identify key shopper groups or purposes within the channel to inform Walmart growth strategies
    Apply third party research resources (including Luminate Customer Perception, Numerator, Mintel, Kantar, etc.) to inform and direct strategy for the retailer and the category


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 5+ years of experience analyzing/interpreting data and managing highly complex modular systems and thousands of planograms annually
  • 3 to 5 years of experience of customer-facing Category Management (Category Advisor/Captain strongly preferred)
  • Expert analytical and data interpreting skills, space planning and planogram automation; ability to effectively teach, upskill and mentor junior team members
  • Strong communication and superior story telling skills using multiple sources such as primary and secondary research, loyalty card and/or shopper panel as well as syndicated point of sale data (Circana/Nielsen)
  • Strong communication and organizational skills; ability to deliver clear and concise information to both internal and external stakeholders
  • Strong presentation skills and ability to influence and persuade others
  • Strong working knowledge of JDA (Space Planning) and advanced MS Office (PowerPoint, Excel, etc.) including pivot tables, slicers, and formulas to automate and add value to reporting, strong working knowledge of database systems; Tableau/Power PI a plus
  • Self-starter, detail oriented, highly organized, ability to multitask and work in a team-oriented environment
  • Scintilla experience preferred
  • Bachelor's Degree preferred
  • Travel 10-20%
  • Permanent
  • Benefits eligible


WHERE YOU'LL BE BASED

BentonvilleArkansas, United States

United StatesRed Bull North America

JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry
Food & Beverages
* Ladders Estimates

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