ABB Ltd

Canadian National Sales Manager - Lighting Industry

ABB Ltd$100K — $130K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of experience in Sales and Market development, particularly in the lighting industry.
  • Strong familiarity with pricing strategies, quoting, and netsheet usage in agency/distributor settings.
  • Demonstrated success in leading sales teams and managing budgets.
  • Excellent communication skills, capable of engaging diverse audiences.
  • Deep passion for lighting technology and leadership.

Responsibilities

  • Manage and lead a team of three Regional Sales Managers.
  • Oversee national Independent Sales Representatives selling lighting products.
  • Participate in travel to engage with head office, agents, and industry events.
  • Coordinate presence at trade shows including Lightfair International and Canada Lights.
  • Develop and execute the Canadian sales strategy, focusing on long-term goals.
  • Craft the Canadian pricing strategy to align with corporate objectives.
  • Lead new product launches and manage the go-to-market strategy.

Benefits

  • Remote work opportunity from anywhere in Canada.
  • Involvement in significant industry events and trade shows.
  • Leadership role with the ability to shape sales strategies and team dynamics.
  • Opportunity to work collaboratively with marketing and product teams for comprehensive strategy development.
Full Job Description
This Position reports to:
Sales Manager

As the Canadian National Sales Manager for the Lighting Industry, you will have the opportunity to bring new business opportunities and improve the existing ones by supporting the Sales organization with relevant knowledge of products and markets.

Each day, you will support the defined Sales organization and customers throughout the sales process in your assigned area. You will also showcase your expertise by participating in sales strategy discussions for the assigned area, agreements on short-term and long-term goals, and negotiation of the division sales budget.

This role is contributing to the ABB Electrification, Smart Buildings - Emergency Lighting division in Canada.

The work model for this role is remote and the employee can be located anywhere in Canada.

Responsibilities:
  • Manage the 3 Canadian Regional Sales Managers.
  • Oversee the Independent Sales Representatives across the country selling our products. Sales Representative is a legally contracted agency selling lighting products from many different manufacturers. Be a part of picking and firing agents.
  • Travel to the head office, agents, & Events.
  • Work trade shows Lightfair International, Leducation and Canada Lights.
  • Responsible for Canadian Sales strategy.
  • Responsible for the Canadian Pricing Strategy.
  • Responsible for Business Budget.
  • Manage New Product launches in the field.
  • Responsible for the go-to-market strategy.
  • Work with Marketing team on Canadian Marketing plan for Territory.
  • Work with the Product team on the product roadmap. Work with the product team on customer specials.
  • Work on pricing strategy with Marketing and Product team to meet corporate objectives.
  • Manage pricing and product problems in the field.


You will lead a dynamic sales team of Regional Sales Managers, Sales Specialists and agents, where you will be able to thrive.

Requirements:
  • You are immersed in the Canadian Lighting Industry making decisions on strategy and being responsible for forecasts, budgets and also help drive new product demand.
  • Ability to demonstrate your experience in Sales and Market development (10 years).
  • Possess an enhanced knowledge of pricing, quoting and netsheet usage in the agent/distributor environment.
  • You are passionate about lighting and leadership inside the sales environment.
  • You are at ease communicating in a large crowd and communicating across the organization.


About ABB Ltd

ABB Ltd is a Swiss multinational corporation that specializes in electrical equipment. The company was founded in 1988 and is headquartered in Zurich, Switzerland. ABB operates in a variety of industries, including power generation, transmission, and distribution, as well as automation and robotics. The company's products and services are used in a range of applications, from electric vehicles to renewable energy systems. ABB has a global presence, with operations in more than 100 countries. The company is committed to sustainability and has set ambitious targets for reducing its environmental impact.
Learn more about ABB Ltd
Size
104,400 employees
Market Cap
$59.8 billion
Industry
Net Income
$5.1 billion
Founded
1988
5 Year Trend
+3%
Revenue
$26.1 billion
NASDAQ

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