About the team:
The Outbound Product Management team drives the commercialization and market success of PCC's strategic products and services. The team ensures solutions are effectively positioned, launched, and adopted by translating product capabilities into clear customer value. Outbound PMs partner cross-functionally to align go-to-market execution and enable the field to drive revenue and adoption. The team also captures structured market and customer insights to inform ongoing product enhancements.

Job Summary:

The Outbound Product Manager owns go-to-market execution and adoption success for assigned products and initiatives. This role defines positioning, supports launch strategy, enables sales and customer-facing teams, and gathers voice-of-customer insights to strengthen product-market fit. The Outbound PM ensures cross-functional readiness and monitors adoption performance post-launch. Success is measured by launch effectiveness, adoption growth, and field enablement impact.

This role reports to the Director, Outbound Product Management

Key Responsibilities:
• Develop and execute go-to-market plans for new products and strategic initiatives
• Define and refine product positioning and messaging in collaboration with Marketing and Product
• Lead cross-functional GTM readiness planning across Sales, Marketing, RevOps, Customer Operations, and Support
• Identify and engage target customers for early validation and beta participation; drive structured beta programs and customer validation efforts to ensure commercial viability
• Monitor product adoption, usage trends, and revenue performance metrics; proactively identify growth opportunities, risks, and corrective actions
• Serve as commercialization lead for strategic, high-value deals and executive-level customer engagements
• Provide subject matter expertise for sales enablement, strategic deals, and customer engagements
• Gather and synthesize customer and competitive intelligence to inform roadmap discussions
• Mentor and guide Outbound Product Managers on best practices and GTM execution

Your Key Strengths:
• 5+ years of experience in product management, product marketing, or go-to-market roles within enterprise software or healthcare technology
• Demonstrated ability to lead cross-functional initiatives in a matrixed organization
• Strong analytical skills with the ability to interpret adoption and market performance data
• Excellent communication and storytelling skills for both technical and non-technical audiences
• Experience leading GTM readiness planning across Sales, Marketing, RevOps, Customer Operations, and Support
• Experience driving structured beta programs and customer validation initiatives
• Experience supporting strategic, high-value deals and executive-level customer engagements
• Ability to influence roadmap discussions through data-driven market intelligence and competitive analysis

Preferred, Not required:
• Experience commercializing enterprise SaaS or AI-driven solutions
• Experience working closely with Sales, RevOps, and Customer Success teams
• Healthcare or post-acute industry experience
• MBA or equivalent business experience
Familairty with Claude Code, Claude Work

$115,000 - $135,000 a year

The Canada base salary range for this position is $115,000 - $135,000 and fulltime benefits.

The range displayed on each job posting reflects the target for new hire salaries for the position across all CAD locations. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location. Your recruiter can share more information about our total rewards package during the hiring process.

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PointClickCare Benefits & Perks:

Benefits starting from Day 1!

Retirement Plan Matching

Flexible Paid Time Off

Wellness Support Programs and Resources

Parental & Caregiver Leaves

Fertility & Adoption Support

Continuous Development Support Program

Employee Assistance Program

Allyship and Inclusion Communities

Employee Recognition ... and more!