YOUYou want to contribute to a team that values collaboration, creativity, and strategic thinking. As the Campaign Strategy and Communications Manager, you will lead the development of integrated, multi-channel campaign strategies that strengthen our brand, support business priorities, and engage key audiences across the construction, engineering, DIY, and building trades industries.
This role is
strategy-led and channel-agnostic, responsible for defining campaign vision, audience strategy, and message architecture across paid, owned and earned channels. You will
directly manage paid, owned and earned media leads, providing strategic direction, prioritization, and alignment to ensure campaigns are cohesive, effective, and on brand.
You will establish campaign frameworks, content roadmaps, cross-channel messaging approaches, and measurement standards to ensure we deliver high-impact, insight-driven marketing. This role is a
player-coach, balancing hands-on strategic work with people leadership, and partnering closely with Marketing, Digital, Creative, Product, Sales, and Communications teams.
WHAT YOU'LL BE DOINGStrategic Campaign Planning & Leadership (35%)- Lead the development of campaign strategies supporting product launches, priority initiatives, and brand storytelling across paid, earned, and owned media.
- Define campaign objectives, target audiences, core messages, channel roles, and success metrics that guide execution across teams.
- Translate business priorities into scalable campaign approaches and contribute to annual and quarterly digital marketing planning.
- Own the campaign brief for priority initiatives, including campaign objective, audience, segmentation message hierarchy, channel role definition.
- Lead annual and quarterly campaign prioritization and sequencing recommendations to align with Digital Marketing efforts with business priorities and available resources
- Serve as the strategic lead for campaigns, establishing the campaign framework that paid, owned and earned media leads execute against
Messaging, Content Strategy & Communications (25%)- Own campaign-level message architecture and positioning, ensuring consistent narratives across paid media, PR and earned channels, social, web, email, and field communications.
- Guide paid, earned, and owned media leads in developing aligned content and storytelling plans that support campaign goals.
- Ensure marketing communications are audience-centric, on-brand, and aligned with the Simpson Strong-Tie brand voice and reputation standards.
- Develop and approve campaign messaging frameworks, including core narrative, proof points, and audience specific message guidance, to ensure consistency across paid, owned, and earned channels
Cross-Functional Orchestration & Channel Integration (15%)- Direct and align paid, earned, and owned media leads to ensure unified execution, clear handoffs, and consistent campaign delivery.
- Partner with channel and business owners (Marketing, Sales, Creative, Product, IT, Internal Communications) to coordinate timelines, dependencies, and sequencing.
- Provide strategic direction and prioritization for campaign calendars, while leads maintain day-to-day editorial and promotional calendars within their functions.
- Establish campaign governance and alignment checkpoints to ensure leads execute against a shared strategy, with leads retaining responsibility for functional execution
Budget Planning, Performance & Optimization (15%)- Lead campaign-level budget planning in partnership with paid, earned, and owned media leads, aligning investment to campaign goals and priorities.
- Recommend and optimize budget allocation across channels based on performance insights, while formal budget ownership remains with the Sr Manager of Digital Marketing.
- Partner with Digital Analytics and channel teams to evaluate campaign performance, identify insights, and recommend optimizations.
- Communicate performance and recommendations in clear, executive-ready updates.
Team Leadership & Collaboration (10%)- Directly manage and develop paid, earned, and owned media leads, setting clear expectations, priorities, and success criteria.
- Coach team members on campaign strategy, content best practices, and performance-driven decision making.
- Foster strong collaboration across teams and agencies, promoting shared standards and continuous improvement.
DESIRED SKILLS AND EXPERIENCEIf you can do everything listed above, you've got what it takes. Perhaps some of the following would be helpful too:
- Bachelor's or Master's degree in Marketing or Business.
- 6-8 years of experience planning and executing integrated, multi-channel marketing campaigns tied to business and brand outcomes.
- Demonstrated experience developing campaign strategy, message architecture, channel roles, content roadmaps, and performance measurement approaches.
- Experience leading or managing paid media, PR/earned media, and owned channel teams, including agency collaboration.
- 3-5 years of people management experience, including direct management of individual contributors or managers.
- Strong communication and influence skills, with the ability to translate strategy and analytics into clear recommendations.
- Ability to operate effectively in a fast-paced environment with multiple concurrent initiatives.
PHYSICAL REQUIREMENTS AND WORK ENVIRONMENTThe physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
PHYSICAL REQUIREMENTS While performing the duties of this job, the employee is frequently required to sit, talk, and hear, and sometimes walk and stand. While performing the duties of this job, the employee may occasionally push or lift up to 25 lbs.
WORK ENVIRONMENT This job operates in a professional office environment where standard office equipment such as computers, phones, printers/scanners, etc. are frequently used.
TRAVELThis job requires 10% domestic travel.
WORK STATUS & LOCATIONThis full-time, exempt position is located in Plano, TX and is eligible for remote work.
RELOCATIONRelocation is not available for this position.
PAY$84,400 - $135,000 / year
#LI-Remote
REWARDS AT SIMPSON STRONG-TIEWe recognize and reward employees with a carefully designed and comprehensive rewards package, including competitive compensation, quarterly bonuses or commission and first-rate benefits. May exclude some positions, such as seasonal jobs.
- Quarterly Bonuses/Commission: You will be eligible for either a bonus or commission, paid on a quarterly basis. We believe all employees affect customers, sales and revenue - directly or indirectly - and should be rewarded by sharing the company profits.
- Benefits: We provide a wide range of benefits for eligible full-time employees including: medical, dental, vision, retirement contributions, employee stock purchase and bonus plans, pay for holidays, vacation, sick days, funerals and jury duty, years of service awards, employee discounts, employee referral bonuses, charitable contribution matching, education reimbursement and more. View benefit plan details here: https://benefits.strongtie.com/.
