Leads strategic campaign development programs to increase market share and conversion rates that ultimately increase lead generations, sales, and profitable revenue growth. Assesses market and recommends campaigns. Develops and project manages approved campaigns throughout life cycle. Develops, tracks, trends, and reports on Key Performance Indicators (KPI) to assess campaign effectiveness.
Essential Job Functions: Must be able to perform the essential functions of the job with or without reasonable accommodations.
50% Lead and Develop Campaign Programs- Assesses the market demographic and industry constraints to propose appropriate Campaigns that will increase market share and profitable revenue growth. Develops proposals including target audience, budget, implementation timeline, program duration, KPIs, and internal or vendor resources. Leverages internal Marketing resources as appropriate. Ensures campaigns adhere to branding standards and regulatory compliance.
- Presents proposals to local, sales, and market management for review, input, and approval. Revises proposal as appropriate to obtain approval.
35% Implement Campaigns - Collaborates with internal and external resources to implement Campaigns on time and within budget. Obtains permits, insurance, products, literature, marketing materials, or similar to support campaigns. Orders and schedules delivery of marketing materials, products, or resources to ensure availability.
- Develops power point and presents Campaign to internal sales associates and management teams to ensure target audience, KPIs, and sales team expectations.
- Forwards campaign leads to sales management for further qualification and assessment.
15% Administration - Maintains and publishes KPIs on ongoing Campaigns
- Develops and maintains a Campaign Playbook including Project Plan, KPIs, and lessons learned
- May observe sales team in order to identify areas to improve campaign execution
- Additional responsibilities as requested or assigned
MINIMUM Requirements Education - Bachelor's degree in Marketing, Communications, Funeral Sciences, or related discipline required
Experience- At least four (4) years' marketing or sales experience with progressively increasing responsibilities required.
- At least two (2) years' marketing or campaign experience with a demonstrable record of achieving KPIs. Campaign experience may include direct mail, branding, grass roots events, seminars, affinity relationships, or similar.
Knowledge, Skills and Abilities- Computer literate and proficient with MS Office, Word, Excel, and Power Point
- Understanding of market penetration, market demographics, campaign KPI analytics, and industry acumen
Work CONDITIONS When considering the work hours associated with this job, the following factors may apply:
Work Environment- Work is both indoors and outdoors regardless of seasonal weather; professional attire required when in contact with families
Work Postures- Frequent continuous period of time sitting or standing up to 6 hours per day; frequently climbing stairs to access buildings
Physical Demands- Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage
Work Hours- Working beyond "standard" hours as the need arises
- Limited amount of local and/or multiple location travel required
Compensation:Exempt: $76,000/yr -$95,000/yr Plus Bonus
Exact compensation may vary based on skills, experience, and location
Benefits (dependent upon eligibility):Medical*Dental*Vision*Flexible Spending Accounts (health care and dependent care)*Health Savings Account with Company Contribution*Sick Leave*Short-Term Disability*Long-Term Disability*Life Insurance*Voluntary Accidental Death or Dismemberment Insurance*Dependent Life Insurance*SCI 401(k) Retirement Savings Plan with Company match*Employee Assistance Program
Postal Code: 90601
Category (Portal Searching): Sales
Job Location: US-CA - Whittier
