Campaign Developer

Avispa Technology

$145K — $166K *
US-AnywhereRemote in New York, NY
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of hands-on experience with Salesforce Marketing Cloud (SFMC) toolsets including Journey Builder and Automation Studio.
  • 2+ years of experience with Salesforce Data Cloud or other Customer Data Platforms (CDP).
  • Strong SQL skills for managing large relational datasets and developing customer segments.
  • Excellent analytical and problem-solving skills with strong verbal and written communication ability.
  • Experience with marketing lifecycle strategies and campaign deployment processes, with certifications in SFMC or Data Cloud preferred.

Responsibilities

  • Build and maintain Data Cloud audiences and customer segments for personalized marketing.
  • Validate eligibility and data accuracy, monitor campaign performance, and troubleshoot issues.
  • Collaborate with cross-functional teams to translate business needs into technical solutions.
  • Document technical specifications and processes while adhering to governance standards.
  • Support lifecycle marketing initiatives by utilizing customer segmentation and identity resolution for omnichannel experiences.

Benefits

  • Group Medical, Dental, Vision, and Life insurance coverage.
  • Retirement Savings Program available to employees.
  • Paid Sick Leave (PSL) offered.
  • Remote work option within the United States for candidates in EST or CST zones.
Full Job Description
Job Description

Campaign Developer 3000
  • Hourly pay: $70-$80/hr
  • Worksite: Leading music streaming company (Remote, Open to candidates located in the United States, EST or CST zones).
  • W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
  • 40 hours/week, 6 Month Assignment

A leading music streaming company seeks a Campaign Developerto build customer audiences, develop automated journeys, and execute personalized marketing campaigns using Salesforce Data Cloud and Salesforce Marketing Cloud. This role partners with Marketing Operations, Data Engineering, and cross-functional teams to deliver scalable, data-driven marketing solutions while ensuring campaign quality, accuracy, and performance.

Campaign Developer Responsibilities:
  • Build and maintain Data Cloud audiences, calculated insights, customer segments, Data Extensions, SQL queries, automations, and customer journeys to support personalized, scalable marketing campaigns.
  • Validate audience eligibility, data accuracy, personalization logic, and campaign functionality through comprehensive QA, monitor campaign performance, troubleshoot automation and data integration issues, and resolve deployment challenges.
  • Partner with Marketing Operations, Data Engineering, MarTech, and cross-functional marketing teams to translate business requirements into technical solutions, support new platform capabilities, and ensure successful campaign execution.
  • Document technical specifications, campaign configurations, and deployment processes while following governance standards, naming conventions, and change management practices.
  • Support lifecycle marketing initiatives by leveraging customer segmentation, identity resolution, data modeling, and audience governance to deliver relevant customer experiences across channels.

Campaign Developer Qualifications:
  • 5+ years of hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Contact Builder, SQL, Data Extensions, customer journeys, and marketing automation.
  • 2+ years of experience with Salesforce Data Cloud or another enterprise Customer Data Platform (CDP), including audience creation, activation, segmentation, calculated insights, customer identity resolution, data modeling, and audience governance.
  • Strong SQL skills with experience working with large relational datasets, building customer segments, lifecycle campaigns, personalized marketing experiences, and troubleshooting complex marketing automation and data integration issues.
  • Excellent analytical, problem-solving, and communication skills with the ability to translate technical concepts for non-technical stakeholders, collaborate across cross-functional teams, document technical processes, and manage multiple priorities.
  • Experience supporting lifecycle marketing, marketing operations, campaign testing, QA, governance, deployment processes, and Salesforce Marketing Cloud and/or Salesforce Data Cloud certifications is preferred.

Shift:
  • EST working hours are preferred. CST working hours are also acceptable.

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