The Role:

As a Sr. Zone Manager, you’ll be the driving force behind sales excellence across your zone. You’ll lead a high-performing field team, build trusted dealer relationships, and execute strategies that fuel growth, customer satisfaction, and brand loyalty. This role leads a high-performing field team, develops strategic plans to expand dealer market share and profitability, and builds strong dealer relationships. The position requires strong communication, negotiation, and decision-making skills, with significant autonomy. The Sr. Zone Manager also oversees support functions including product and technology training, accessories, financial services, business development, and dealer digital marketing strategy.

What You'll Do: 

• Drive achievement of Zone Sales and Aftersales performance objectives 

• Promote Local Market Association (LMA) alignment and effectiveness through dealer and agency partnership 

• Lead communications that supports the brand's business priorities and go-to-market strategies 

• Build and develop your team of DSMs through internal and external candidate interviews, coaching, and offer timely candid feedback on the associates' performance 

• Analyze Zone-level performance, market conditions, competitive activity, and dealer trends to identify growth opportunities and develop data-informed strategies that improve sales, market share, dealer profitability, customer satisfaction, and dealer effectiveness.  

• Champion a business development culture that drives sales growth and aftersales opportunities 

• Promote dealer engagement and execution excellence in Tier 3 digital marketing initiatives 

• Lead District Manager teams in optimizing inventory performance and turn rates

• Partner with the Accessory Distributor and Installer (ADI) to advance dealer and LMA accessory integration strategies

• Assist in development and implementation of Zone customer retention and conquest strategies

• Hold dealers accountable through disciplined business planning and action plans that drive sales growth

• Oversee the Zone dealer network while managing facility image program execution and compliance

• Champion overall Zone training performance and Sales excellence

• Champion a customer-centric culture that places the customer at the center of every decision and action

• Administer dealer contractual agreements and ensure compliance with performance standards related to retail sales, customer satisfaction, profitability, and working capital

• Ensure effective adoption and utilization of dealership empowerment tools and resources

Your Skills & Abilities (Required Qualifications): 

• Bachelor’s degree in Business, Sales, Marketing or a related field  

• 7+ years of experience in Sales, Marketing, or related fields with a proven track record of driving revenue growth

• 3+ years of experience leading, coaching, and developing a team highly preferred 

• Strong automotive industry knowledge and business acumen, which may include sales, aftersales, service operations and customer experience management 

• Proficiency in spreadsheet and reporting tools, including data analysis, reporting, and visualization; preferably with Google workspace 

• Ability to travel up to 75% 

• Must possess and maintain the ability to legally operate a motor vehicle in accordance with the licensing requirements of the states in which work is performed 

What Can Give You a Competitive Advantage (Preferred Qualifications):  

• Leads through influence, aligning cross-functional teams and dealer partners to shared goals

• Builds trust-based, long-term relationships with dealers and internal stakeholders

• Analyzes complex sales data across district, zone, and regional levels

• Uses data and customer insights to drive market-specific action plans

• Highly organized and adaptable; thrives in fast-paced, evolving environments

• Works independently and effectively manages competing priorities

• Thinks strategically and creatively to drive business results

• Prior experience leading dealer-facing teams preferred

• Navigates conflict constructively and addresses performance gaps directly

• Solves complex business challenges with innovative, practical solutions

• Effectively delegates and prioritizes across multiple districts and dealerships

• Openness to relocate across districts and markets to broaden business knowledge, gain diverse experiences, and support organizational needs

Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate. The salary range for this role is $185,700 - $259,300. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits:
 

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more."