General Motors

Cadillac Assistant Global Brand Strategy

General Motors • $90K — $120K *
Warren, MI 48089In-Person
Media
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's Degree required
  • 5+ years of marketing/advertising experience
  • Experience in global marketing organization or internationally
  • Experience with global activations preferred
  • Broad marketing skillset and adaptability
  • Excellent written and verbal communication skills
  • Strong project management and organizational skills
  • Cultural competence and sensitivity necessary

Responsibilities

  • Support global brand strategy aligning with business objectives
  • Ensure brand messaging consistency across all markets
  • Assist in planning and executing marketing projects
  • Lead Global Brand Governance processes
  • Integrate country marketing plans into global strategy
  • Evaluate KPIs and consumer sentiment to enhance strategies
  • Coordinate global input for brand campaigns and product launches

Benefits

  • Hybrid work model with in-office expectations
  • Potential eligibility for relocation benefits
  • Opportunities for global team collaboration
  • Participation in cross-market best practice sharing sessions
Full Job Description
Job Description

The Cadillac Assistant Global Brand Strategy is responsible for supporting the development and adherence to the brand's identity, positioning and overall market presence across Cadillac's global markets to help drive core results. This role fosters collaboration across teams to bring efficiencies and consistency globally.

This individual will collaborate with and support global marketing teams serving as a key point of contact for brand strategy and product information across markets. They will represent the global perspective on strategy, tactical plans and creative assets. Additionally, they will collaborate with global markets to develop and assess short and long term marketing plans that align with the overarching global brand marketing strategy. The successful candidate will work closely with cross-functional marketing teams to ensure a consistent, cohesive, and disciplined execution of the global brand vision.

KEY RESPONSIBILITIES/ACCOUNTABILITIES
  • Support consistent global brand strategy that aligns with the overall business objectives and resonates with target audiences worldwide.
  • Ensure consistency and inclusivity in brand messaging, visual identity, and tone across all markets.
  • Support the brand campaign strategy team in planning, executing, and closing projects within budget, schedule, and scope.
  • Lead the Global Brand Governance process (monitor, audit, and reporting).
  • Support the annual roll-up of individual country/regional marketing plans into the broader global marketing plan.
  • Support integration and roll out of go to market plans for global markets.
  • Monitoring and evaluation of key performance indicators (KPI's), consumer sentiment across international markets, leveraging data driven insights to optimize marketing strategies.
  • Support a cross functional team in the development and maintenance of Global Vehicle Positioning and Global Product Roadmap.
  • Coordinate and integrate global input into key brand moments: global product reveals, launches and brand campaigns and activations.
  • Support the execution of global content defined for each initiative scope and global market needs.
  • Facilitate information and assets to enable connection between global leadership with international markets as needed and appropriate
  • Carry out regular connects with international market representatives via videoconferences and in-person planning meetings (as needed) for the executive brand team.
  • Facilitate global best practice sharing sessions quarterly and global ad hoc learning sessions, ensuring all markets have a voice.
  • Support and foster a culture of brand advocacy among international teams.


ESSENTIAL QUALIFICATIONS/REQUIREMENTS
  • Bachelor's Degree
  • 5+ years of marketing/advertising experience required
  • Experience in a global marketing organization and/or experience working internationally
  • Preferred candidate has experience in global activations or has experience in multiple regions.
  • Broad marketing skillset and ability to effectively collaborate across functions.
  • Excellent written and verbal communication skills.
  • Strong project management and organizational skills.
  • Demonstrated cultural competence, sensitivity, and diplomatic ability; willingness to navigate and respect cultural differences and varying times zones.
  • Ability to be a proactive, collaborative self-starter, who takes initiative and seeks out support and guidance as needed.
  • Regularly participate in global meetings which may be outside of core business hours due to local market time zones.

#LI-MO1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.This job may be eligible for relocation benefits.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who drive success at General Motors.

Job Alert Emails

Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at General Motors

More Media Jobs

Find similar Cadillac Assistant Global Brand Strategy jobs:

NationwideWarren, MI