Topgolf

Business Strategy & Consumer Insights Analyst

Topgolf$71K — $107K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing, Psychology, Statistics, Business, or Economics
  • 2–4 years of experience in business analytics or consumer insights
  • Familiarity with research tools like Qualtrics and SPSS
  • Proficient in data visualization using Power BI or Tableau
  • Strong analytical skills with a focus on reporting accuracy

Responsibilities

  • Produce and maintain timely and accurate performance reports
  • Develop and automate dashboards in Power BI or Excel
  • Conduct ad-hoc data analysis with a focus on data hygiene
  • Program and field consumer research studies using Qualtrics
  • Support analysis of qualitative and quantitative data for actionable insights
  • Collaborate with cross-functional teams on data requests
  • Develop executive-ready presentations with clear visual outputs

Benefits

  • Opportunities for professional growth and development
  • Dynamic work environment with diverse teams
  • Access to advanced analytics and AI tools
  • Collaboration with multiple departments to enhance insights
  • Encouragement of diverse perspectives in problem-solving
Full Job Description
The Business Strategy & Consumer Insights Analyst will support the fast growing and impactful Business Strategy & Consumer Insights team by delivering the recurring reporting, research, and analysis that inform company strategy and consumer decision-making. This role is the execution engine behind the function, owning the timely, accurate production of reports, surveys, and analyses so that the Manager and Director can focus on strategy, governance, and stakeholder engagement. This individual will partner closely with Finance and Data Analytics for source data, support mixed-method consumer research, and translate raw data into clean, decision-ready outputs. ROLES AND RESPONSIBILITIES Reporting & Analytics • Produce and maintain recurring performance reporting (e.g., weekly and monthly business, brand, and channel reporting) with accuracy and on time. • Build and maintain dashboards and automated/scaled reporting in Power BI or Excel; support ongoing reporting automation. • Execute data pulls and ad-hoc analysis, ensuring data hygiene, validation, and a single, reliable source of truth. • Partner with Finance and Data Analytics to source, reconcile, and quality-check the data behind reporting. • Improve the speed and quality of team reporting and analytics by identifying opportunities to embed AI/LLM tools into recurring workflows Consumer & Competitive Research • Program and field consumer research studies, programming, fielding, and cleaning surveys in Qualtrics, and supporting focus groups and interviews. • Maintain competitive and industry monitoring (competitor moves, industry news, benchmarking) on a regular cadence. • Support analysis of qualitative and quantitative research, translating findings into clear, actionable summaries. Strategy Support • Support ad-hoc strategy requests with timely, well-structured analysis and clear outputs. • Contribute inputs and analysis for business cases, whitespace, and planning deliverables (LRP, offsites, MBRs). • Support the development of executive-ready presentations by building clean, accurate charts, tables, and slides. Collaboration • Collaborate effectively with cross-functional partners (Marketing, Product, Commercial, Finance, Data Analytics) on shared data and requests. • Work independently with sound judgment, escalating issues and prioritization trade-offs to Manager as appropriate. TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities) • Proficient in Microsoft applications (Excel, PowerPoint, Word) • Proficient in research tools and platforms (e.g., Qualtrics) • Working proficiency in business visualization tools (Power BI, Tableau) • Some SQL skills for working within a data warehouse • Strong analytical skills and attention to detail; ability to build clear reports • Ability to manage multiple priorities and deadlines in a fast-paced work environment • Strong written and verbal communication skills • Ability to work collaboratively across cross-functional teams • Proficiency with AI and LLM tools (e.g., ChatGPT, Claude, Copilot) EDUCATION AND EXPERIENCE • Bachelor’s Degree in Marketing, Psychology, Statistics, Business, Economics, or other related field • 2–4 years of experience in business analytics, consumer insights, data analysis, or related field • Experience with research tools (e.g., Qualtrics, SPSS) and data visualization tools (e.g., Power BI, Tableau, Excel) • Strong analytical skills with the ability to interpret data and communicate findings clearly • Demonstrated ability to manage recurring deliverables with accuracy and consistency PHYSICAL REQUIREMENTS / WORK ENVIRONMENT (if applicable) • Extensive use of office equipment to include computer, calculator, copier, fax, and other business-related machines and software. DISCLAIMER This job description indicates in general terms, the type and level of work performed as well as the typical responsibilities of employees in this classification and it may be changed by management at any time.  Other duties may also apply.  Nothing in this position description changes the at-will employment relationship existing between the Company and its employees.  Distribution of this item outside of the Company without an authorized release is a violation of Company policy. 71,400.00 - 89,300.00 - 107,200.00 USD Annual If your experience is close to what we're looking for, please consider applying! Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we're dedicated to adding new perspectives to the team and encourage everyone to apply.

About Topgolf

Topgolf is a global sports entertainment company that offers a unique golfing experience. The company's venues feature a high-tech driving range, food and beverage service, and interactive games that are designed for players of all skill levels. Topgolf was founded in 2000 and is headquartered in Dallas, Texas. The company has more than 60 locations in the United States, United Kingdom, and Australia. Topgolf is known for its innovative approach to golf and its commitment to creating a fun and engaging experience for its customers.
Learn more about Topgolf
Size
24,000 employees
Industry
Founded
2000

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