The Business Marketing Group (BMG) team connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow their business leveraging our solutions. Within BMG, the Global Marketing Delivery team builds and launches growth marketing campaigns, and is responsible for driving AI-led marketing automation. We are seeking a Business Marketing Workflow Automation Lead to design, deploy, and drive adoption of AI-native workflows that transform how growth campaigns are planned, launched, and executed. This leader will act as an internal leader of AI-led growth execution, working with marketing, product, data, and engineering teams to create durable and reusable capabilities embedded in Meta's products and tools.

Responsibilities

Partner with leaders and practitioners across growth, marketing, product, analytics, and engineering to identify the highest impact AI use cases
• Reimagine how campaigns are planned, launched, tested, and optimized using AI tools and agents
• Pilot, deploy, and scale AI-native growth marketing workflows and agent systems that can materially reduce campaign setup and launch time
• Establish best practices and standards for AI growth execution, such as quality rubrics and QA processes to ensure high-quality output
• Support build vs. buy decisions for generative AI and agentic capabilities by trading off feature depth, time, privacy, and cost relative to growth marketing execution goals
• Define the measurement framework for AI-driven growth execution, such as velocity, quality, adoption, and downstream business impact including ROI, user growth, and revenue lift
• Act as a strategic advisor to Directors and VPs on AI adoption in growth and marketing
• Represent growth execution perspectives in AI platform discussions across Meta
• Stay current on generative AI and martech innovations to quickly assess opportunities to pilot new tools and integrate them into workflows

Minimum Qualifications
• 10+ years in marketing roles, with direct experience using and deploying AI tools

Preferred Qualifications
• Hands-on experience applying AI to real-world marketing problems
• Influence without authority in complex orgs
• Experience partnering with engineering to scope, build and deploy solutions
• Experience working with highly ambiguous problems and starting from zero

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Equal Employment Opportunity

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.