Flowserve

Business Marketing Manager - Valves Division

Flowserve • $110K — $130K *
Irving, TX 75061In-Person
Manufacturing & Automotive
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Engineering, or a related field (or equivalent experience)
  • 10+ years in B2B marketing within energy, industrial, or technology sectors
  • Strong written and verbal communication skills for technical concepts
  • Familiarity with various marketing channels: web, advertising, demand generation, social media, content marketing, events and research
  • Proven ability to manage multiple priorities in a fast-paced environment
  • Experience in stakeholder collaboration across functions
  • Demonstrated success in influencing senior stakeholders
  • Data analysis skills for program improvement
  • Budget management experience
  • Willingness to travel up to 25%

Responsibilities

  • Lead marketing strategy for a $1.5B+ division, focusing on key business initiatives
  • Translate business priorities into effective marketing programs
  • Collaborate with business and sales leaders on industry, product campaigns, launches, and events
  • Partner with functions like portfolio marketing, demand generation, and creative for program execution
  • Align product strategy with marketing programs and customer needs
  • Measure and connect marketing activities to business KPIs
  • Optimize marketing programs using data and insights
  • Act as a key voice on the Marketing Leadership Team to advance the marketing function

Benefits

  • Support for professional development and continuous learning opportunities
  • Collaborative work environment with cross-functional teams
  • Opportunity to influence and contribute to significant business growth
  • Involvement in strategic discussions at the leadership level
  • Access to tools and resources that drive effective marketing execution
Full Job Description
Role Summary

The BusinessMarketing Manager for the Valves Division leads the strategy, development, and analysis of marketing programs for a $1.5B+ division, helping bring to life and reinforce Flowserve's mission of empowering critical industries with extraordinary solutions. This role serves as a strategic partner to business and sales leaders, translating business priorities into marketing programs that strengthen Flowserve's brand, support growth, and improve customer engagement. This individual reports directly to the Head of Marketing and serves as a voice of business marketing on the Marketing Leadership Team (LT).

Responsibilities
  • Business Marketing Strategy:
    • Serve as the primary marketing partner to a $1.5B+ division, leading the marketing strategy for key business initiatives
    • Translate business priorities into marketing programs that drive measurable business growth and strengthen Flowserve's brand
  • Cross-Functional Orchestration:
    • Collaborate with business and sales leaders to support key initiatives with programs including industry and product campaigns, launches, M&A activities, and events
    • Partners with portfolio marketing, events, digital, demand generation, creative, and other adjacent functions for execution
  • Prioritization and Stakeholder Alignment:
    • Ensure alignment between product strategy, commercial priorities, marketing programs, and customer needs
    • Keep effort focused on delivering highest priority and impact wins in a dynamic business environment
  • Measurement and Business Impact
    • Connect marketing activities to business KPIs and demonstrate full funnel impact
    • Use data and insights to optimize programs, improve engagement, and support commercial outcomes
  • Marketing Function Leadership:
    • Serve as a key voice on the Marketing LT in advancing the marketing function at Flowserve to maximize business growth and improve the customer experience

Preferred Experience / Skills
  • Bachelor's degree in Marketing, Business, Engineering, or a related field (or equivalent experience)
  • 10+ years of experience in B2B marketing in energy, industrial, or technology industries.
  • Excellent written and verbal communication skills; able to translate technical features into customer value
  • Experience with a variety of Marketing channels and programs including web, advertising, demand generation, social media, content marketing, events and research
  • Ability to prioritize and handle numerous competing demands in a high-volume, fast-paced working environment, frequently under firm deadlines
  • Demonstrated ability to collaborate with stakeholders in a variety of functions
  • Experience influencing senior business and sales stakeholders
  • Ability to analyze data and utilize the data to drive continuous program improvement
  • Ability to lead without direct authority
  • Budget management experience
  • Ability to travel up to 25%

About Flowserve

Flowserve Corporation is an American multinational corporation that develops and manufactures flow control equipment such as valves, pumps, seals, and automation systems. It serves a wide range of industries including oil and gas, chemical, power generation, and water management. Flowserve has a global presence with over 18,000 employees in more than 55 countries. The company was founded in 1997, but its history dates back to the 1790s with the founding of Simpson & Thompson, a British pump manufacturer. Flowserve is committed to sustainability and has implemented various initiatives to reduce its environmental impact, including reducing greenhouse gas emissions and water usage.
Learn more about Flowserve
Size
15,000 employees
Market Cap
$3.9 billion
Industry
Manufacturing & Automotive
Net Income
$115.9 million
Founded
1997
5 Year Trend
-2.4%
Revenue
$3.7 billion
NASDAQ
FLS
* Ladders Estimates

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