Business Marketing Manager

Outpatient, Inc.

$90K — $120K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in marketing, ideally within senior living or healthcare sectors.
  • Strong understanding of digital marketing strategies and tools.
  • Proficiency in creating content for various media including print and digital.
  • Ability to analyze market trends and target audience needs.
  • Excellent communication and presentation skills.

Responsibilities

  • Communicate effectively with eldercare and senior living communities.
  • Create digital and print marketing materials.
  • Conduct product demos and gather user testimonials.
  • Develop sales support documentation.
  • Compile user support resources and guides.
  • Revise and enhance brand marketing materials.
  • Update the professional-facing website to enhance user experience.
  • Produce content marketing initiatives including blogs and thought leadership articles.

Benefits

  • Flexible working arrangements (project oriented, part-time, or full-time).
  • Opportunity for long-term employment and growth within the company.
  • Work with an innovative product in a growing market sector.
  • Join a small, agile team focused on making a significant impact.
Full Job Description
JOB SUMMARY

Be part of the team introducing this innovative system to a huge and growing market. The customers are Senior Living Communities (Independent Living and Assisted Living operations) and Homecare providers. We are seeking a Business Marketing Lead to help guide and execute this effort. Initially, the opportunity can be flexible - project oriented, ongoing part-time, or full time. This is a long term need, however, and we would ideally like to begin working with someone who could evolve into a full time employee. We are a scrappy, get-it-done team and seeking a skilled, like-minded marketer who is excited to make it happen.

RESPONSIBILITIES
  • Communication to the eldercare and senior living communities
  • Digital and printed materials
  • Product demos and user / customer testimonials
  • Sales support materials
  • User support materials
  • Updated brand marketing materials
  • Updated website, specifically targeting professionals
  • Content marketing - blogs, industry thought leadership

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