JOB SUMMARYBe part of the team introducing this innovative system to a huge and growing market. The customers are Senior Living Communities (Independent Living and Assisted Living operations) and Homecare providers. We are seeking a Business Marketing Lead to help guide and execute this effort. Initially, the opportunity can be flexible - project oriented, ongoing part-time, or full time. This is a long term need, however, and we would ideally like to begin working with someone who could evolve into a full time employee. We are a scrappy, get-it-done team and seeking a skilled, like-minded marketer who is excited to make it happen.
RESPONSIBILITIES- Communication to the eldercare and senior living communities
- Digital and printed materials
- Product demos and user / customer testimonials
- Sales support materials
- User support materials
- Updated brand marketing materials
- Updated website, specifically targeting professionals
- Content marketing - blogs, industry thought leadership