Business Development Sr. Specialist

Cesna Group

$80K — $120K *
Brea, CA 92821In-Person
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-7 years of experience in brand or content-related industries
  • Proven ability to drive content planning and execution with ownership
  • Track record of contributing to successful viral marketing campaigns
  • Deep interest in Gen Z and Alpha market trends
  • Strong communication and collaborative skills
  • Demonstrated experience with content-driven projects and measurable outcomes
  • Hands-on experience with social media platforms like YouTube, Instagram, or TikTok

Responsibilities

  • Plan and launch new business models leveraging brand content
  • Manage and grow partnerships with influencers and content creators
  • Develop KPIs and strategies for brand content growth
  • Identify and pursue content-based D2C/B2B opportunities
  • Collaborate with internal teams to drive service success

Benefits

  • Opportunities for career advancement within a pioneering team
  • Collaborative and creative work environment
  • Hands-on involvement in innovative marketing projects
  • Chance to impact the U.S. market with popular brands
  • Work with a dynamic team focused on the creator ecosystem
Full Job Description
Job Summary
  • The DXT (Digital eXperience with Technology) team is on a mission to pioneer new business ventures by leveraging the rapid growth of K-Food and the global success of our #1 seller product. the team is developing innovative services that aim to transform the creator ecosystem in the U.S.With an agile, team-based structure and strong execution capabilities, ideas are quickly brought to life?join us and experience the journey of turning creative ideas into real-world action.
  • This role is responsible for driving business growth through creative marketing activities that do not rely on online/offline linkage, based on a deep understanding of U.S. target consumers. The position will lead practical and strategic marketing projects that connect content, brands, and product distribution in the U.S. market.
Job Description
  • Plan and execute new business models using brand content (e.g., video, social media, campaigns)
  • Plan and manage partnerships with influencers, content creators, and brands
  • Develop and manage brand content KPIs and growth strategies
  • Identify and execute content-based D2C/B2B business opportunities
  • Collaborate with marketing, sales, and product teams to deliver platform-based service success cases
Qualifications
  • 3-7 years of experience in brand or content-related industries
  • Experience supporting content planning and business execution, with strong ownership of assigned tasks
  • Ability to contribute to viral marketing and consumer engagement across online and offline platforms
  • Interest in Gen Z, Alpha generation, and U.S. market trends and digital culture
  • Strong communication skills and ability to collaborate effectively with internal and external partners
  • Proven experience contributing to content-driven projects with measurable outcomes
  • Personal passion for specific brands, content, or consumer communities
  • Hands-on experience operating personal or business accounts on platforms like YouTube, Instagram, TikTok
What's On Offer

Apply online or feel free to contact us directly for more information about the opportunity. Due to the high volume of applicant, we regret to inform that only shortlisted candidates will be notified. Thank you for your understanding.

Similar Jobs

More Jobs at Cesna Group

More Retail & Consumer Goods Jobs

Find similar Business Development Sr. Specialist jobs: